Focuses on the major elements of the marketing process including domestic and foreign market assessment, strategic planning, and the development of an effective marketing mix (product, price, promotion, and distribution) to create customer value. Explains key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, and techniques for pricing, promotion, and distribution. Additionally, the course will highlight the integration of marketing with other functions in a business organization.

4.5 Credit Hours