The Master of Business Administration program offers a broad set of business management tools while also allowing students a choice of concentration in order to tailor their degrees to fit their careers and learning goals. The program curriculum prepares working professionals to become effective decision makers and managers in a world increasingly affected by globalization, technology, and ethical challenges. It is designed for working professionals from a wide range of backgrounds who wish to advance or enhance their business careers.
Students who have not had courses in certain fields of study may be required to take additional coursework as a prerequisite for completing some of the concentrations.
The Master of Business Administration program will use the basic computer literacy skills (such as word processing, basic use of spreadsheets) that will be expected of students in the workplace. Students entering the MBA program are expected to have a basic knowledge of MS Office or equivalent.
The MBA program is an exciting educational options for students looking to increase their understanding, advance their careers, and expand their opportunities in the world of business.
Concentrations are available in the following areas:
Transfer of Course/Degree Credit to Other Institutions
The student should be aware that these degree programs may not transfer. The transfer of course/degree credit is determined by the receiving institution.
Students must choose from one of the following concentrations.
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
These courses are selected in consultation with an Academic Advisor. Courses may be selected from graduate level courses in developing a curriculum that meets the educational and professional needs of the student. Students are responsible for fulfilling any prerequisites associated with the graduate courses selected in the program.
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
Emphasis Total: 13.5 Credit Hours
13.5 Minimum Total Hours Required
Analyzes the critical factors in making pricing decisions and presents a process for cost and pricing analysis. Reviews the concept of value creation and examines a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examines pricing strategy over the life cycle of products.
4.5 Credit Hours
Provides a survey of the principles of advertising and sales management as critical components of marketing. Reviews the social and economic significance of advertising, ethical considerations, and how advertising influences buyer behavior. Examines the development and execution of advertising strategy including media planning, formulation of advertising campaigns, budgeting, and assessment. Presents the concepts of personal selling, building customer relationships, and ethical considerations in selling. Examines the development and execution of a sales strategy including buyer analysis, presentation and sales activities, and managing the sales force.
4.5 Credit Hours
Reviews the technologies and potential applications of the Internet, with a focus on developing effective marketing strategies using the Web as a medium. Web site development, attracting and managing Web site traffic, and use of e-mail, Internet regulatory issues, and development of Internet marketing strategies are explored.
4.5 Credit Hours
Provides an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different problems and challenges involved.
4.5 Credit Hours
Introduces the student to the international business environment. Examines strategic planning, multinational corporations, and management considerations for international business operations. Analyzes the major environmental factors affecting international transactions (political, economic, technical, and cultural factors). Reviews international trade theory, government influence on world trade patterns, and the international monetary system. Examines the range of market entry strategies and discusses payment methods and financing considerations.
4.5 Credit Hours
Provides the basic principles of operating and managing a small business. Topics include buying, merchandising, pricing, promotions, inventory management, customer service, location decisions, and planning. Reviews strategic planning considerations relative to operating a small business.
4.5 Credit Hours
Presents the fundamental concepts of organizational behavior. Emphasizes the human problems and behaviors in organizations and methods of dealing with these problems. Focuses on motivation, informal groups, power and politics, communication, ethics, conflict resolution, employment laws, technology and people, and managing change.
4.5 Credit Hours
This course focuses on theoretical and policy issues that relate to the operation of labor markets. Topics include labor demand, labor mobility, unemployment, and the effect of various government policies on labor markets.
4.5 Credit Hours
Examines legal and regulatory aspects associated with federal acquisition and administration of contracts under the Federal Acquisition Regulation (FAR). Topics include contract formation and award protests, standards of conduct, governmental liability, the dispute process, and administrative and judicial methods of resolution of procurement and contract disputes.
4.5 Credit Hours
