A Business Development Professionals Reading List

Oct 5, 2012
  |  by Strayer Univers...

 

A career in business development is more than lunch meetings and expense accounts. At the core, you are seeking to create a lasting, mutually beneficial relationship with your client. Check out these books about how to build a relationship, while closing the deal:
 
“Influence: The Psychology of Persuasion”
BY ROBERT CIALDINI
 
“Never Eat Alone: And Other Secrets to Success, One Relationship at aTime”
BY KEITH FERRAZZI
 
“Spin Selling”
BY NEIL RACKHAM
 
“Love Is theKillerApp: HowtoWinBusiness and Influence Friends”
BY TIM SANDERS
 
“Getting Past No”
BY WILLIAM URY
 
Do you have other recommendations for books that business development professionals should read? Post them below in the comments section.
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