Louisville Campus
Associate in Arts in Marketing
The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration.
All the Marketing Area II courses fit the BBA Marketing concentration, for other concentrations 1-3 of the Marketing Area II courses would be applied as Area IV Electives in the BBA.
Also available: a Bachelor of Business Administration, an Executive Graduate Certificate in Business Administration and a Master of Business Administration.
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Area 1: Core Component
ACC 100BUS 100ENG 11522.5 Credit Hours
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Area 2: Major Component
BUS 300MKT 100MKT 200MKT 220MKT 310Major Component Elective (Marketing Course)
Major Component Elective (Marketing Course)
36.0 Credit Hours
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Area 3: General Studies Component
ENG 215SOC 10022.5 Credit Hours
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Area 4: Elective Component
These courses are selected in consultation. (2 Courses)
9.0 Credit Hours
90.0 Minimum Total Hours Required