JWI 505-Business Communications and Ethics

To win in business, candor and integrity are imperative. In this course, students will learn how to inform, inspire, persuade, and engage people in person and in writing. Through real-world examples, they will also understand how to discern the bright line between ethical and unethical conduct and to act with integrity at all times. This course examines two areas crucial to success in business:communication and ethics. The foundation of the course is a study of techniques to improve the students' verbal and written communication skills. It also examines various issues related to communication in business, especially the importance of candor and transparency to the Jack Welch approach to management. The second thrust of the course is to emphasize the need for ethical business practices by examining various ethical dilemmas a business leader faces.