JWI 505-Business Communications and Ethics

To win in business, candor and integrity are imperative. In this course,students will learn how to inform, inspire, persuade, and engagepeople in person and in writing. Through real-world examples, theywill also understand how to discern the bright line between ethicaland unethical conduct and to act with integrity at all times.This course examines two areas crucial to success in business:communication and ethics. The foundation of the course is a study oftechniques to improve the students' verbal and writtencommunication skills. It also examines various issues related tocommunication in business, especially the importance of candor andtransparency to the Jack Welch approach to management. Thesecond thrust of the course is to emphasize the need for ethicalbusiness practices by examining various ethical dilemmas a businessleader faces.