MKT 310-Retail Management

Examines the strategic management of retail operations using variousforms of store-based, online, and nonstore-based retailing. Reviewscritical principles such as strategic planning considerations, thestructure of retail firms, consumer behavior, market research, andlocation considerations. Examines the key functional areas ofmanaging retail operations including merchandising, finance, humanresource management, operations management, logistics, retailimage and atmosphere, and the marketing functions of pricing andpromotion.