MKT 500-Marketing Management

Applies the major elements of the marketing process includingdomestic and foreign market assessment, strategic planning, and thedevelopment of an effective marketing mix (product, price,promotion, and distribution) to create customer value. Analyzes keymarketing concepts, such as consumer/business buying behavior,market research, brand management, product development, pricingstrategies, and the design of marketing channels (promotion anddistribution). Examines the integration of marketing with otherfunctions in a business organization.