Print

Associate in Arts in Marketing

Master Customer Communication and Digital Media with an Associate Degree in Marketing

Choosing Strayer University's Associate in Arts in Marketing (AAM) program will prepare you for exciting and dynamic work in marketing companies’ products and services.

Marketing is an ongoing communication with consumers that not only seeks to educate and inform, but also build a relationship over time with the goal of providing value. The growth of digital media in advertising, powered by social media, mobile and new technology, continues to open new avenues of communication with consumers. Combined with the continued power of traditional media—such as television, radio and print—businesses and government agencies are expanding their marketing operations – creating more marketing jobs.

Strayer's marketing degree program will prepare you for careers in all aspects of marketing, for any size business, non-profit or government agency. By earning an online marketing degree, you will:

  • Expand your knowledge of the skills, tactics, and tools used in the marketing industry.
  • Refine your ability to analyze possible market demand for products and services, monitoring trends to position your company properly in the marketplace.
  • Learn how to craft and implement marketing campaigns that engage people of different demographic groups.
  • Receive social media marketing training on how to use sites like Facebook, Twitter, Pinterest and Google+ to present a company’s marketing messages and branding in online spaces.

Through Strayer University’s digital marketing training courses, you can gain the knowledge and skills it takes to break into the field of advertising and build a promising career in business.

Program Information

Program Length

Strayer University students are mostly working adults who earn their degrees at their own pace and on their own schedule. Most students attend part-time, and the normal time to complete this program is 3.5 years.

On-Time Graduation Rate & Median Loan Debt

The applicable U.S. Department of Education regulation does not permit the disclosure of the on-time graduation rate or median debt amounts for this program.

Program Costs

Cost information for Strayer University programs is available at www.strayer.edu/tuition-and-fees. The tuition and fees for the entire program, at current part-time tuition rates, are $36,500, and at current full-time tuition rates, are $34,600. The tuition and fees for the entire program for all Tennessee students are $36,500. The total estimated cost for books and supplies for the entire program is $3,000. Strayer University does not offer on-campus housing.

Occupations for this program

The following U.S. Department of Labor Standard Occupational Classification (SOC) Codes and occupational titles are disclosed pursuant to U.S. Department of Education regulations, and correspond to the U.S. Department of Education Classification of Instructional Programs (CIP) Code for this program.

Title O*Net Link SOC Code
Marketing Managers http://www.onetonline.org/link/summary/11-2021.00 11-2021.00


Accreditation

Strayer University is accredited by the Middle States Commission on Higher Education (3624 Market Street, Philadelphia, PA 19104. 267-284-5000), which is one of the six regional accrediting bodies in the United States. The Commission is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.