Associate in Arts in Marketing
Master Customer Communication and Digital Media with an Associate Degree in Marketing
Choosing Strayer University's Associate in Arts in Marketing (AAM) program will prepare you for exciting and dynamic work in marketing companies’ products and services.
Marketing is an ongoing communication with consumers that not only seeks to educate and inform, but also build a relationship over time with the goal of providing value. The growth of digital media in advertising, powered by social media, mobile and new technology, continues to open new avenues of communication with consumers. Combined with the continued power of traditional media—such as television, radio and print—businesses and government agencies are expanding their marketing operations – creating more marketing jobs.
Strayer's marketing degree program will prepare you for careers in all aspects of marketing, for any size business, non-profit or government agency. By earning an online marketing degree, you will:
- Expand your knowledge of the skills, tactics, and tools used in the marketing industry.
- Refine your ability to analyze possible market demand for products and services, monitoring trends to position your company properly in the marketplace.
- Learn how to craft and implement marketing campaigns that engage people of different demographic groups.
- Receive social media marketing training on how to use sites like Facebook, Twitter, Pinterest and Google+ to present a company’s marketing messages and branding in online spaces.
Through Strayer University’s digital marketing training courses, you can gain the knowledge and skills it takes to break into the field of advertising and build a promising career in business.
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Program LengthStrayer University students are mostly working adults who earn their degrees at their own pace and on their own schedule. Most students attend part-time, and the normal time to complete this program is 3.5 years.
On-Time Graduation Rate & Median Loan DebtThe applicable U.S. Department of Education regulation does not permit the disclosure of the on-time graduation rate or median debt amounts for this program.
Program CostsCost information for Strayer University programs is available at www.strayer.edu/tuition-and-fees. The tuition and fees for the entire program at current rates are $29,400 for both full-time and part-time students. Tuition rates apply to all new and readmit undergraduate students enrolling for Winter 2014 and future quarters. Rates also apply to undergraduate students who enrolled in the Fall 2013 Graduation Fund Plus Program at participating campuses in Virginia and Texas. For all other students enrolled prior to Winter 2014, please visit www.strayer.edu/tuition-and-fees for undergraduate tuition rates. The total estimated cost for books and supplies for the entire program is $3,000. Strayer University does not offer on-campus housing.
Tuition rates apply to all new and readmit undergraduate students enrolling for Winter 2014 and future quarters. Rates also apply to undergraduate students who enrolled in the Fall 2013 Graduation Fund Plus Program at participating campuses in Virginia and Texas. For all other students enrolled prior to Winter 2014, please click here for undergraduate tuition rates.
Occupations for this program
The following U.S. Department of Labor Standard Occupational Classification (SOC) Codes and occupational titles are disclosed pursuant to U.S. Department of Education regulations, and correspond to the U.S. Department of Education Classification of Instructional Programs (CIP) Code for this program.
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