Bachelor of Business Administration In Delaware
Retail Management
Learn the fundamentals of retail management
Strayer University’s Bachelor of Business Administration (BBA) program with Retail Management concentration* will help you build a foundation of knowledge in management theory and practice across a broad set of business functions and core competencies.
Our online business classes and on-campus coursework provides you with competencies in product and pricing strategy, managing customer relationships, retail branch operations, market and customer research, as well as financial management, promotions, human resource management, and sales.
With the Retail Management concentration you will:
- Examine the models for successful store-based, online, and non-store retail operations
- Learn key areas of retail operations management, such as merchandising, finance, human resource management, logistics, and marketing
*Graduates of the BBA program may apply all the credits earned toward a Master of Business Administration at Strayer University.
Key Learning Outcomes
- Develop retailing strategy for e-commerce, store facilities, and direct marketing operations.
- Explain the critical aspects of consumer behavior that shape retail strategy and describe effective sales and marketing approaches to develop strong consumer relations.
- Use marketing and retail management principles to make effective operational decisions concerning merchandising, store atmospherics, branding, costumer services, pricing, promotion, distribution, and customer relations.
Courses
- MKT 305-Consumer Behavior
- MKT 310-Retail Management
- MKT 312-Marketing Communications
- MKT 315-Business Logistics Management
- MKT 402-Strategic Market Pricing
Program Information
Program Length
Strayer University students are mostly working adults who earn their degrees at their own pace and on their own schedule. Most students attend part-time, and the normal time to complete this program is 6 years.On-Time Graduation Rate
90% of our students who graduated from this program between July 1, 2011 and June 30, 2012, did so within 6 years.Program Costs
Cost information for Strayer University programs is available at www.strayer.edu/tuition-and-fees. The tuition and fees for the entire program, at current part-time tuition rates, are $72,400, and at current full-time tuition rates, are $69,000. The tuition and fees for the entire program for all Tennessee students are $72,400. The total estimated cost for books and supplies for the entire program is $6,000. Strayer University does not offer on-campus housing.Median Loan Debt
For all students completing this program between July 1, 2011 and June 30, 2012, the median cumulative loan debt for each of the following are:- Federal student loans: $33,500
- Private loans: $0
- Institutional finance loans: $0
Occupations for this program
The following U.S. Department of Labor Standard Occupational Classification (SOC) Codes and occupational titles are disclosed pursuant to U.S. Department of Education regulations, and correspond to the U.S. Department of Education Classification of Instructional Programs (CIP) Code for this program.
Strayer University's School of Business is proud to be a candidate for ACBSP accreditation.
Accreditation
Strayer University is accredited by the Middle States Commission on Higher Education (3624 Market Street, Philadelphia, PA 19104. 267-284-5000), which is one of the six regional accrediting bodies in the United States. The Commission is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.
Highly Respected by Employers Across the Country
Strayer University is a preferred education provider to more than 150 well-known, highly ranked organizations and government agencies across the United States.
Learn more about our Business Alliances, and how you may qualify for a tuition discount.