Bachelor of Business Administration In North Carolina
Marketing
Learn the fundamentals of business and marketing
Strayer University’s Bachelor of Business Administration (BBA) program with Marketing concentration* will help you build a foundation of knowledge in management theory and practice across a broad set of business functions and core competencies. Our online classes and on-campus coursework prepares you to manage marketing, public relations, business development, or sales departments. You will learn to set product and pricing strategy, conduct market and consumer research, manage advertising and communications activities, and generate sales.
With a Marketing concentration you will:
- Fully acquaint yourself with major marketing concepts and practices, including market research, customer analysis, product development, marketing communications, pricing, and marketing channels
- Examine how marketing is integrated within an organization
*Graduates of the BBA program may apply all the credits earned toward a Master of Business Administration at Strayer University.
Key Learning Outcomes
- Apply the marketing planning process and formulate marketing strategy to fit a variety of socioeconomic environments.
- Use marketing principles to construct product management, pricing, promotion, and distribution courses of action to achieve stated marketing objectives.
- Develop effective marketing strategies using web-based business operations; the application of technology for e-commerce functions.
Courses
- MKT 305-Consumer Behavior
- MKT 312-Marketing Communications
- MKT 320-International Marketing
- MKT 402-Strategic Market Pricing
- MKT 475-Strategic Marketing
Program Information
Program Length
Strayer University students are mostly working adults who earn their degrees at their own pace and on their own schedule. Most students attend part-time, and the normal time to complete this program is 6 years.On-Time Graduation Rate
90% of our students who graduated from this program between July 1, 2011 and June 30, 2012, did so within 6 years.Program Costs
Cost information for Strayer University programs is available at www.strayer.edu/tuition-and-fees. The tuition and fees for the entire program, at current part-time tuition rates, are $72,400, and at current full-time tuition rates, are $69,000. The tuition and fees for the entire program for all Tennessee students are $72,400. The total estimated cost for books and supplies for the entire program is $6,000. Strayer University does not offer on-campus housing.Median Loan Debt
For all students completing this program between July 1, 2011 and June 30, 2012, the median cumulative loan debt for each of the following are:- Federal student loans: $33,500
- Private loans: $0
- Institutional finance loans: $0
Occupations for this program
The following U.S. Department of Labor Standard Occupational Classification (SOC) Codes and occupational titles are disclosed pursuant to U.S. Department of Education regulations, and correspond to the U.S. Department of Education Classification of Instructional Programs (CIP) Code for this program.
Strayer University's School of Business is proud to be a candidate for ACBSP accreditation.
Accreditation
Strayer University is accredited by the Middle States Commission on Higher Education (3624 Market Street, Philadelphia, PA 19104. 267-284-5000), which is one of the six regional accrediting bodies in the United States. The Commission is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.
Highly Respected by Employers Across the Country
Strayer University is a preferred education provider to more than 150 well-known, highly ranked organizations and government agencies across the United States.
Learn more about our Business Alliances, and how you may qualify for a tuition discount.