Bachelor of Business Administration

Marketing

Learn the Fundamentals of Business and Marketing

Strayer University’s Bachelor of Business Administration (BBA) program with Marketing concentration* will help you build a foundation of knowledge in management theory and practice across a broad set of business functions and core competencies. Our online classes and on-campus coursework prepares you to manage marketing, public relations, business development, or sales departments. You will learn to set product and pricing strategy, conduct market and consumer research, manage advertising and communications activities, and generate sales.

With a Marketing concentration you will:

  • Fully acquaint yourself with major marketing concepts and practices, including market research, customer analysis, product development, marketing communications, pricing, and marketing channels
  • Examine how marketing is integrated within an organization

Key Learning Outcomes

  • Apply the marketing planning process and formulate marketing strategy to fit a variety of socioeconomic environments.
  • Use marketing principles to construct product management, pricing, promotion, and distribution courses of action to achieve stated marketing objectives.
  • Develop effective marketing strategies using web-based business operations; the application of technology for e-commerce functions.

Program Disclosures

Information for Tennessee Online Students

Business Programs

School of Business ACBSP Accreditation Strayer University's College of Business is accredited by ACBSP, a leading specialized accreditation association for business education.

Accreditation

Strayer University is accredited by the Middle States Commission on Higher Education (3624 Market Street, Philadelphia, PA 19104. 267-284-5000), which is one of the six regional accrediting bodies in the United States. The Commission is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

 

Highly Respected by Employers Across the Country

Strayer University is a preferred education provider to more than 150 well-known, highly ranked organizations and government agencies across the United States.

Learn more about our Business Alliances, and how you may qualify for a tuition discount.