Bachelor of Business Administration

Retail Management

Learn the Fundamentals of Retail Management

Strayer University’s Bachelor of Business Administration (BBA) program with Retail Management concentration* will help you build a foundation of knowledge in management theory and practice across a broad set of business functions and core competencies.

Our online business classes and on-campus coursework provides you with competencies in product and pricing strategy, managing customer relationships, retail branch operations, market and customer research, as well as financial management, promotions, human resource management, and sales.

With the Retail Management concentration you will:

  • Examine the models for successful store-based, online, and non-store retail operations
  • Learn key areas of retail operations management, such as merchandising, finance, human resource management, logistics, and marketing

Key Learning Outcomes

  • Develop retailing strategy for e-commerce, store facilities, and direct marketing operations.
  • Explain the critical aspects of consumer behavior that shape retail strategy and describe effective sales and marketing approaches to develop strong consumer relations.
  • Use marketing and retail management principles to make effective operational decisions concerning merchandising, store atmospherics, branding, costumer services, pricing, promotion, distribution, and customer relations.

Program Disclosures

Information for Tennessee Online Students

Business Programs

School of Business ACBSP Accreditation Strayer University's College of Business is accredited by ACBSP, a leading specialized accreditation association for business education.

Accreditation

Strayer University is accredited by the Middle States Commission on Higher Education (3624 Market Street, Philadelphia, PA 19104. 267-284-5000), which is one of the six regional accrediting bodies in the United States. The Commission is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

 

Highly Respected by Employers Across the Country

Strayer University is a preferred education provider to more than 150 well-known, highly ranked organizations and government agencies across the United States.

Learn more about our Business Alliances, and how you may qualify for a tuition discount.