GET STARTED IN THE WORLD OF MARKETING.

Marketing is how businesses sell to consumers and other audiences. Through traditional media, such as television, radio and print, as well as new media like mobile, social and digital, you can help connect to and persuade potential and existing customers.

Flexible

Take your courses online, on campus or both. Learn more about studying online and at a college campus near you.

Practical

Our degrees can help the lay the foundation for your continued education.

Respected

Strayer University is Accredited by the Middle States Commission on Higher Education, and companies like SuperMedia, UPS and Volkswagen Group of America turn to us to help train their employees

Supported

Get the most from your education with the help of your academic advisor. Learn more about our success coaches

 

An associate degree in marketing from Strayer prepares you for a role developing communication solutions within any size business, non-profit or government agency. Get the marketing tools you need to help your company succeed.

about
85%

A Degree With a Difference

85% of Strayer associate degree recipients responding to our survey said their degree had an impact on meeting their professional or career goals.

OIRAE Graduates Survey, April 2013

Program Disclosure | Information for Tennessee Online Students

Information for Tennessee Online Students

Strayer University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission. In order to view detailed job placement and graduation information on the programs offered by Strayer University, please visit www.state.tn.us/thec and click on the Authorized Institutions Data button. Please contact your campus director or campus dean with any questions regarding the information provided on the Tennessee Higher Education Commission website. Credits earned at Strayer University may not transfer to another educational institution. Credits earned at another educational institution may not be accepted by Strayer University. You should obtain confirmation that Strayer University will accept any credits you have earned at another educational institution before you execute an enrollment contract or agreement. You should also contact any educational institutions that you may want to transfer credits earned at Strayer University to determine if such institutions will accept credits earned at Strayer University prior to executing an enrollment contract or agreement. The ability to transfer credits from Strayer University to another educational institutions may be very limited. Your credits may not transfer and you may have to repeat courses previously taken at Strayer University if you enroll in another educational institution. You should never assume that credits will transfer to or from any educational institution. It is highly recommended and you are advised to make certain that you know the transfer of credit policy of Strayer University and of any other educational institutions you may in the future want to transfer the credits earned at Strayer University before you execute an enrollment contract or agreement.

Associate in Arts in Marketing

Marketing

BUILD YOUR SKILL SET:

Expand your knowledge of marketing tools, skills and tactics
Understand the concept of "brand" and how different companies connect with their audiences
Refine your ability to analyze market demand for products and services, monitoring trends to position your company properly in the marketplace
Learn how to craft and implement marketing campaigns that engage people of different demographic groups
Integrate social media marketing through outlets like Facebook, Twitter, Pinterest and Google+ as part of a companys marketing message
Increase your professional net worth, and start on a path toward career advancement
Prepare to pursue a bachelors or masters degree in marketing to further your knowledge and marketability

Classes
start on

Oct 5

Courses to complete

20
Take classes at these campuses nearest you:

South Raleigh

3421 Olympia Drive
Raleigh, NC 27603
United States
P:
919. 980.7500

RTP

4 Copley Parkway
Morrisville, NC 27560
United States
P:
919.466.4400

North Raleigh

8701 Wadford Drive
Raleigh, NC 27616
United States
P:
919.301.6500
See More Campuses

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Tuition and Fees

Application Fee:$50 (not applicable in all states)

Technology Fee:$65.00 per quarter

Tuition:

$1,420.00 per course (Full-Time), $1,420.00 per course (Part Time). Textbooks and supplies are not included in the tuition rates and must be purchased by the student. You should allow approximately $3,000.00 for textbooks and supplies over the course of your degree.

Tuition rates apply to all new and readmit undergraduate students. For all students enrolled as an undergraudate prior to Winter 2014, please Click here for undergraduate tuition rates.

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Graduate in 1.7 to 2.5 years

  Classes Per Quarter Time to Graduate
Full-time 3 or more classes per quarter (classes start 4 times per year) 1.7 year or fewer (3 classes per quarter)
Part-time 2 or fewer classes per quarter (classes start 4 times per year) 2.5 years or more

Strayer University's academic calendar runs on te quarter systems, which means that classes start 4 times per year. Classes meet for 11 weeks with 1-2 week breaks between quarters. The above times to graduate assume that students are enrolled in consecutive quarters. All of these facts and figures refer to any concentration that you choose.

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Compare Degrees

Associate in Arts in Business Administration

Associate in Arts in Marketing

Key Courses in your Major

BUS 300-Public Relations

Survey the practice of public relations in business, non-profit organizations and governmental institutions. Examine the major forms of media used in public relations: news releases, broadcast publicity, public service announcements and institutional advertising.

MKT 305-Consumer Behavior

Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.

MKT 312-Marketing Communications

Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.

MKT 100-Principles of Marketing

Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.

MKT 310-Retail Management

Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.

MKT 320-International Marketing

Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.

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“In addition to offering a rigorous and challenging degree program, Strayer University offered the kind of support I needed to earn my degree while working and caring for my son. The University’s staff and faculty were supportive and understanding,and took care of the administrative tasks so I could focus on my education.”

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