GET STARTED IN THE WORLD OF MARKETING.

Marketing is how businesses sell to consumers and other audiences. Through traditional media, such as television, radio and print, as well as new media like mobile, social and digital, you can help connect to and persuade potential and existing customers.

Flexible

Take your courses online, on campus or both. Learn more about studying online and at a college campus near you.

Practical

Our degrees can help the lay the foundation for your continued education.

Respected

Strayer University is Accredited by the Middle States Commission on Higher Education, and companies like SuperMedia, UPS and Volkswagen Group of America turn to us to help train their employees

Supported

Get the most from your education with the help of your academic advisor. Learn more about our success coaches

 

An associate degree in marketing from Strayer prepares you for a role developing communication solutions within any size business, non-profit or government agency. Get the marketing tools you need to help your company succeed.

about
85%

A Degree With a Difference

85% of Strayer associate degree recipients responding to our survey said their degree had an impact on meeting their professional or career goals.

OIRAE Graduates Survey, April 2013

Program Disclosure | Information for Tennessee Online Students

Information for Tennessee Online Students

Strayer University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission. In order to view detailed job placement and graduation information on the programs offered by Strayer University, please visit www.state.tn.us/thec and click on the Authorized Institutions Data button. Please contact your campus director or campus dean with any questions regarding the information provided on the Tennessee Higher Education Commission website. Credits earned at Strayer University may not transfer to another educational institution. Credits earned at another educational institution may not be accepted by Strayer University. You should obtain confirmation that Strayer University will accept any credits you have earned at another educational institution before you execute an enrollment contract or agreement. You should also contact any educational institutions that you may want to transfer credits earned at Strayer University to determine if such institutions will accept credits earned at Strayer University prior to executing an enrollment contract or agreement. The ability to transfer credits from Strayer University to another educational institutions may be very limited. Your credits may not transfer and you may have to repeat courses previously taken at Strayer University if you enroll in another educational institution. You should never assume that credits will transfer to or from any educational institution. It is highly recommended and you are advised to make certain that you know the transfer of credit policy of Strayer University and of any other educational institutions you may in the future want to transfer the credits earned at Strayer University before you execute an enrollment contract or agreement.

Associate in Arts in Marketing - Florida

Marketing

BUILD YOUR SKILL SET:

Expand your knowledge of marketing tools, skills and tactics
Understand the concept of "brand" and how different companies connect with their audiences
Refine your ability to analyze market demand for products and services, monitoring trends to position your company properly in the marketplace
Learn how to craft and implement marketing campaigns that engage people of different demographic groups
Integrate social media marketing through outlets like Facebook, Twitter, Pinterest and Google+ as part of a companys marketing message
Increase your professional net worth, and start on a path toward career advancement
Prepare to pursue a bachelors or masters degree in marketing to further your knowledge and marketability

Classes
start on

Jan. 5th

Courses to complete

20
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Tuition and Fees

Application Fee:$50 (not applicable in all states)

Technology Fee:$65.00 per quarter

Tuition:

$1,420.00 per course (Full-Time), $1,420.00 per course (Part Time). Textbooks and supplies are not included in the tuition rates and must be purchased by the student. You should allow approximately $3,000.00 for textbooks and supplies over the course of your degree.

Tuition rates apply to all new and readmit undergraduate students. For all students enrolled as an undergraudate prior to Winter 2014, please Click here for undergraduate tuition rates.

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Graduate in 1.7 to 2.5 years

  Classes Per Quarter Time to Graduate
Full-time 3 or more classes per quarter (classes start 4 times per year) 1.7 year or fewer (3 classes per quarter)
Part-time 2 or fewer classes per quarter (classes start 4 times per year) 2.5 years or more

Strayer University's academic calendar runs on te quarter systems, which means that classes start 4 times per year. Classes meet for 11 weeks with 1-2 week breaks between quarters. The above times to graduate assume that students are enrolled in consecutive quarters. All of these facts and figures refer to any concentration that you choose.

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Compare Degrees

Bachelor of Business Administration

Key Courses in Your Major.

ACC 100-Accounting I

Understand accounting concepts, assumptions and principles. Study the analysis and recording of business transactions, the adjusting process and the procedures necessary to complete the accounting cycle. Progress to illustrating merchandising operations and merchandise inventory accounting, exploring internal control and cash, and explaining accounting procedures for receivables.

BUS 100-Introduction to Business

Get a foundation in business operations through a survey of the major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Take a high-level look at business organizations and the business environment, strategic planning, international business and quality assurance.

MKT 100-Principles of Marketing

Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.

MKT 320-International Marketing

Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.

MKT 305-Consumer Behavior

Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.

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