Marketing is how businesses sell to consumers and other audiences. Through traditional media, such as television, radio and print, as well as new media like mobile, social and digital, you can help connect to and persuade potential and existing customers.
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An associate degree in marketing from Strayer prepares you for a role developing communication solutions within any size business, non-profit or government agency. Get the marketing tools you need to help your company succeed.
A Degree With a Difference
85% of Strayer associate degree recipients responding to our survey said their degree had an impact on meeting their professional or career goals.
OIRAE Graduates Survey, April 2013
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Courses to complete20
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ACC 100-Accounting I
Understand accounting concepts, assumptions and principles. Study the analysis and recording of business transactions, the adjusting process and the procedures necessary to complete the accounting cycle. Progress to illustrating merchandising operations and merchandise inventory accounting, exploring internal control and cash, and explaining accounting procedures for receivables.
BUS 100-Introduction to Business
Get a foundation in business operations through a survey of the major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Take a high-level look at business organizations and the business environment, strategic planning, international business and quality assurance.
MKT 100-Principles of Marketing
Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.
MKT 320-International Marketing
Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.
MKT 305-Consumer Behavior
Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.