Marketing is how businesses sell to consumers and other audiences. Through traditional media, such as television, radio and print, as well as new media like mobile, social and digital, you can help connect to and persuade potential and existing customers.
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An associate degree in marketing from Strayer prepares you for a role developing communication solutions within any size business, non-profit or government agency. Get the marketing tools you need to help your company succeed.
ACC 100-Accounting I
Understand accounting concepts, assumptions and principles. Study the analysis and recording of business transactions, the adjusting process and the procedures necessary to complete the accounting cycle. Progress to illustrating merchandising operations and merchandise inventory accounting, exploring internal control and cash, and explaining accounting procedures for receivables.
BUS 100-Introduction to Business
Get a foundation in business operations through a survey of the major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Take a high-level look at business organizations and the business environment, strategic planning, international business and quality assurance.
MKT 100-Principles of Marketing
Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.
MKT 310-Retail Management
Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.