Jack Welch Management Institute Debuts 'Welch Way' Corporate Training

March 5, 2013

Courses on Udemy’s Online Learning Platform Teach Proven Leadership and Management Principles that Improve Business Performance, Accelerate Careers

Herndon, VA – March 5, 2013 – The Jack Welch Management Institute at Strayer University, a leader in executive education, announced today the launch of the Welch Way online leadership and management training program, available through Udemy’s massive open online course (MOOC) platform.  Designed for corporate and individual users, Welch Way offers uniquely engaging and interactive self-paced courses that teach the proven leadership and management skills developed by legendary business leader Jack Welch.  Welch was Chairman and CEO of General Electric for 21 years and for the past decade has been an active adviser to dozens of companies of all types and sizes, including many in the digital arena.  His management philosophy is practiced at thousands of companies worldwide and studied in most renowned MBA programs.  He is the founder of the Jack Welch Management Institute and is deeply involved in the creation of the Welch Way curriculum.

The Welch Way online leadership and management training program launched today brings together practical, relevant business skills and tools that will allow leaders at all levels of business to set their mission and values, galvanize their teams, and swiftly deliver improved  results.  The program’s learning process comes via a flexible platform, available for either computer or mobile devices, that includes tools and dashboards for ease of use.  Through the new Welch Way program, employers now have an online learning system available to easily and economically help them close their leadership skills gap, cultivate more effective managers, and develop talent-rich environments.

“This new Welch Way system gets right at what it takes to win for a company – improving the knowledge and skills of your people,” Jack Welch said yesterday.  “To stay competitive, you’ve got to get every brain in the game. This course does that – and more efficiently than any method I’ve ever seen. It’s a great way to get everyone in your organization on the same page and moving in the same direction with renewed energy and commitment.”

According to International Data Corporation’s (IDC) 2012 Global Talent Management Survey, business skills topped the list of development priorities for the upcoming year, with leadership development also a key goal.  Furthermore, according to a recent survey by the ROI Institute, only 8 percent of Fortune 500 CEOs believe that current training solutions demonstrate a business impact.  The design of Welch Way aims to address both of these areas.

“In a world awash with content, Welch Way stands above other curricula because of its significantly advanced approach to workforce training and the fact that it is based on years-long experience with meeting leadership development needs at all levels of business,” said Dennis Yang, President and Chief Operating Officer of Udemy. “We know that learning happens on the job, not just in classrooms.  The flexible and dynamic learning experience we are providing with the Welch Way is perfectly suited to the unique needs of corporate users and individual participants, who can consult with an on-demand team of experts from the Jack Welch Management Institute to ensure a personalized experience.”

The first Welch Way course, Leadership in Action, covers topics of urgent import, including:

  • Putting your mission in action
  • Creating a culture of differentiation
  • Knowing how to hire great people
  • Developing candor and trust
  • Making tough calls, and
  • Rewarding risk the right way.

Courses in the areas of managing change, strategy development, team leadership, and career management, will be released in the near future.  Each course offers 10 hours of content and contains four core components: video lectures by Jack Welch, an in-depth self-assessment tool to establish baseline understanding and course expectations, robust learning materials such as written lectures and insightful commentary from the Dean of the Jack Welch Management Institute, Danny Szpiro, Ph.D., and an actionable playbook with downloadable materials. 

Online corporate training programs have traditionally been slow to fully leverage advanced technology and the latest in effective learning methodologies.  Employee learning programs also have been built around rigid theories and linear responses to corporate scenarios – a mismatch against the complexity and pace of today’s ever-accelerating business environment.

“Having a simple and effective program to immediately improve business results is what our clients kept asking us to create,” said Dean Sippel, Senior Vice President and General Manager of the Jack Welch Management Institute. “We set out to solve this big problem in the best way, and this program hits a home run in battle-tested management principles, practical curriculum, application to improving operating performance, and the best of MOOC innovation and interactivity.” 

Welch Way courses are available to individual users for $500 each.  Corporate pricing plans are available.  For more information or to register for the training, visit

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About The Jack Welch Management Institute
The core mission of the Jack Welch Management Institute at Strayer University is to provide students and organizations with the proven methodologies, immediately actionable practices, and respected credentials needed to win in the most demanding global business environments. By teaching the performance and people-driven management canon of Jack Welch and other renowned business leaders, the Jack Welch Management Institute prepares Executive MBA and Executive Certificate program graduates to transform their companies and careers. For more information, please visit

About Strayer University
Strayer University is accredited by the Middle States Commission on Higher Education and has been in operation since 1892. The University offers undergraduate and graduate degree programs in business administration, accounting, information technology, human resource management, education, health services administration, public administration, management and criminal justice to working adult students at 100 campuses in 24 states and Washington, D.C., as well as worldwide via the Internet. Strayer University also offers an executive MBA online through its Jack Welch Management Institute. For more information, visit or call 1-888-4-STRAYER (888-478-7293).

About Udemy
Udemy is the leading marketplace for online learning, democratizing education by making top-quality content from the world’s experts dramatically more affordable for anyone, anywhere. Offering over 6,000 courses on a wide range of topics, Udemy allows experts worldwide – including best-selling authors, CEOs, celebrities, publishers, faculty and universities – to easily create and deliver consumer-grade online learning experiences where students can learn on demand at their own pace. Founded in 2010, privately-owned Udemy is funded by Insight Venture Partners, Lightbank, MHS Capital, 500 Startups and other investors responsible for funding Internet giants like YouTube, LinkedIn, Zynga, Twitter and Yelp. Udemy is headquartered in San Francisco. Web: |Twitter: @udemy | Facebook:

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