This course covers research methodology and strategic communications in business and the professions. It discusses research planning and design including the research proposal, identification of appropriate measurement instruments, and evaluation of alternative methodologies and their validity. Students are required to complete a minimum of a 20-page research proposal consistent with standards of the University's Directed Research Project (DRP). Students also acquire oral and written communication skills necessary to perform effectively as managers. All phases of the communications process - interpersonal, group, and public speaking - are illuminated throughout the course as are current challenges presented by new technology, the global marketplace, and workforce diversity.

4.5 Credit Hours