Online Bachelor of Science in Business Administration Social Media Marketing

Apply ethical principles to typical business challenges. Focus on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights and international business. Analyze case situations to illustrate the application of various ethical approaches (utility, individual rights and justice) in managing organizations.

Explore the role of primary and secondary stakeholders, both within and outside organizations. Investigate ethics and social responsibility and review where organizational activities fall within different continua. Examine the broad forces in business, society and globalization and how stakeholders can influence results in both business and society.

Examine the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. Focus on the ethical implications of strategic choices throughout the course. Exercise your analytic, integrative, decision-making and business communications skills through the use of case analysis and decision making.

Get a basic overview of macro- and microeconomic principles and concepts. Understand the economic dynamics of market forces affecting competition, different economic systems, the role of government in the economy and economic aspects of international trade. Discusses the labor market, interest rates and the supply of money, and the performance of a national economy. Apply economics to business decisions, considering such principles as opportunity costs, diminishing returns and the marginal principle.

Analyze the process by which substantive rights and duties are enforced, including legal pleadings, discovery procedures, pre- and post-trial motions, jurisdiction, venue, trial by jury, equity and previous adjudication problems.

Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.