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Online Bachelor of Science in Business Administration

Social Media Marketing

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Boost Your Skills

Getting your BBA in social media marketing online will expand your social media skills and allow you to:

Master the ins and outs of social media networks, including how to apply social media to meet marketing objectives
Use digital analytics to discover strategic business insights
Increase website traffic for businesses and develop digital marketing plans using various social media platforms
Help corporations develop an online following and community to boost their web presence and strengthen their brand recognition
Learn the best practices in Search Engine Optimization (SEO) to integrate highly searched keywords into content and campaigns

AT-A-GLANCE

Next Start Date:	October 1
Courses to Complete:	40
Cost Per Course:	$1,455

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Online Bachelor of Social Media Marketing Courses

Courses in Concentration
Courses in Major

Courses in Concentration

MKT 305 - Consumer Behavior

Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
MKT 325 - Social Media Marketing

Develop an extensive understanding of social media networks and how to best use them for business marketing. Discuss the evolution of social media marketing. Identify potential ethical issues and the four zones of social media. Understand social consumers and digital communities. Prerequisite: MKT 305
MKT 330 - Marketing Research and Digital Analysis

Discuss marketing research, what kinds of information it can provide, and how it is used. Identify and explain alternative research methods. Examine major types of measurement techniques and data collection methods. Write a marketing research report interpreting research results. Make sound tactical and strategic business decisions based on the proper interpretation of marketing research results.
MKT 465 - Social Media Strategy

Identify the social media marketing process. Discuss the major social media marketing portals that can be used to promote a company, brand, product, service or person. Learn how to measure success within a social media strategy. Describe how social media marketing impacts traditional marketing strategy. Develop effective social media marketing strategies for different types of industries and businesses.
MKT 478 - Social Media Campaign

Discuss social media communication principles and platforms. Apply social media strategies to real projects. Create and implement a social media campaign with benchmarks. Learn how to work within a social media community, act ethically and communicate with varied audiences to build a positive reputation within the community. Understand how to integrate social media marketing into the organizational marketing plan to promote brand/company awareness.

Courses in Major

BUS 302 - Management Concepts

Review fundamental management concepts and techniques that contribute to effective management and provide a foundation for the development of a wide variety of business skills. Focus on the roles, the environment and the primary functions of the manager (planning, organizing, leading, controlling), as well as the skills required and various techniques used to perform these functions. Follow the development of management principles and their integration into modern management theory. Topics include the communication process, motivation and operations (production) management.
BUS 309 - Business Ethics

Apply ethical principles to typical business challenges. Focus on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights and international business. Analyze case situations to illustrate the application of various ethical approaches (utility, individual rights and justice) in managing organizations.
BUS 475 - Business and Society

Explore the role of primary and secondary stakeholders, both within and outside organizations. Investigate ethics and social responsibility and review where organizational activities fall within different continua. Examine the broad forces in business, society and globalization and how stakeholders can influence results in both business and society.
BUS 499 - Business Administration Capstone

Examine the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. Focus on the ethical implications of strategic choices throughout the course. Exercise your analytic, integrative, decision-making and business communications skills through the use of case analysis and decision making.
ECO 100 - Principles of Economics

Get a basic overview of macro- and microeconomic principles and concepts. Understand the economic dynamics of market forces affecting competition, different economic systems, the role of government in the economy and economic aspects of international trade. Discusses the labor market, interest rates and the supply of money, and the performance of a national economy. Apply economics to business decisions, considering such principles as opportunity costs, diminishing returns and the marginal principle.
LEG 100 - Business Law I

Analyze the process by which substantive rights and duties are enforced, including legal pleadings, discovery procedures, pre- and post-trial motions, jurisdiction, venue, trial by jury, equity and previous adjudication problems.
MKT 100 - Principles of Marketing

Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.

LEARN THE ROI OF GOING VIRAL

The world has embraced social media. Understand what that truly means in a business setting.

Strayer University’s online Bachelor of Business Administration concentration in social media marketing allows you to apply your knowledge of popular social channels in the context of a growing business. Earning your social media marketing degree online teaches you how to leverage different social platforms for specific marketing goals by aligning them with your brand’s mission.

Apply strategic thinking skills and understand the role a business plays in an online community. Discuss best practices of engaging with consumers as a brand in the context of the social environment. Learn how to gauge success of your social media marketing efforts, and the role these victories play in the larger marketing strategy.

Enjoy the flexibility of a Strayer education as you earn your social media marketing degree online and apply the lessons you’re learning to your job today.

Other Bachelor of Science in Business Administration Concentrations

Expand Your Options

Each Bachelor of Science in Business Administration concentration can provide you with skills you’ll be able to apply immediately. You may want to explore these other Bachelor of Science in Business Administration concentrations.

Bachelor of Business Administration

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