Online Bachelor of Business Administration Social Media Marketing

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Get into the serious business of social media

Looking for your next step on your path to becoming a social media manager, digital strategist or online content specialist? At Strayer University, you can earn a Bachelor of Business Administration (BBA) with a concentration in Social Media Marketing that can set you up for success in the business of social media.

Summer classes start on July 6

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Program at a glance

40

11-week courses in the program

$1480

Cost per course

Online

Earn your degree online with Strayer

Find the keys to digital marketing

Being savvy with social media is a skill online marketers need to reach their audiences. So, use your knowledge of popular social media platforms — from Facebook and Instagram to TikTok and whatever’s next — to grow your skills in the field of digital marketing.

Build your skills

Integrate principles of market research and digital analytics to uncover strategic business insights.
Demonstrate ability to use various social media platforms to drive traffic to brand websites.
Identify and communicate with social media influencers and bloggers, leveraging those relationships to grow social presence.
Use social advertising best practices in executing media buys, developing creative and optimizing campaign performance.
Demonstrate the ability to design and build a website using software applications.

Features

Add essential skills to your résumé

Along with your degree, you’ll start your career with skills employers want, from social awareness to problem-solving.

Save on your degree

For every three classes you pass, you’ll earn one on us at the end of your program. Eligibility and participation rules apply.

Bingeworthy courses

Learning comes to life through short, documentary-style videos that blend core subject matter with stories about real people.

The high-quality higher education you deserve

Strayer University is proud to be certified or accredited by five respected organizations. We’re committed to meeting quality standards, so you can earn an industry-recognized diploma you’re proud to display.

Affording your degree

At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.

$1480

cost per course

$150

degree conferral (one-time only)

$65

technology fee (one per term)

Ways to reduce your cost

Transfer Credits

Transfer up to 28 classes toward your bachelor’s degree.

Graduation Fund

Save up to 25% off the cost of your bachelor’s degree. Eligibility rules apply.

Explore additional scholarships & ways to save.

Get a customized cost breakdown

Connect with an admissions officer to get a sense of what your total program cost will be.

Request a cost breakdown

Dive in to social media marketing

Through a combination of applying your knowledge of social media and our cutting-edge courses, you’ll learn how you can support business success in online communities. View all courses.

Sample courses

Online

Social Media Marketing

Develop an extensive understanding of social media networks and how to best use them for business marketing. Discuss the evolution of social media marketing. Identify potential ethical issues and the four zones of social media. Understand social consumers and digital communities. Prerequisite: MKT 305

Online

Marketing Research and Digital Analysis

Discuss marketing research, what kinds of information it can provide, and how it is used. Identify and explain alternative research methods. Examine major types of measurement techniques and data collection methods. Write a marketing research report interpreting research results. Make sound tactical and strategic business decisions based on the proper interpretation of marketing research results.

Online

Business Logistics Management

Examine the components and configuration of supply chains in support of marketing and retailing operations. Review the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyze considerations for material sourcing, inventory management, distribution channel configuration, forecasting and supply network coordination, channel performance monitoring, technology applications and supply chain design options.

Online

Social Media Campaign

Discuss social media communication principles and platforms. Apply social media strategies to real projects. Create and implement a social media campaign with benchmarks. Learn how to work within a social media community, act ethically and communicate with varied audiences to build a positive reputation within the community. Understand how to integrate social media marketing into the organizational marketing plan to promote brand/company awareness.

Online

Communication at Work

Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.

Online

Introduction to Business

Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.

Bachelor’s admission requirements

Before you can pursue your bachelor’s degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.