ONLINE BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION SOCIAL MEDIA MARKETING

Develop an extensive understanding of social media networks and how to best use them for business marketing. Discuss the evolution of social media marketing. Identify potential ethical issues and the four zones of social media. Understand social consumers and digital communities. Prerequisite: MKT 305

Discuss marketing research, what kinds of information it can provide, and how it is used. Identify and explain alternative research methods. Examine major types of measurement techniques and data collection methods. Write a marketing research report interpreting research results. Make sound tactical and strategic business decisions based on the proper interpretation of marketing research results.

Identify the social media marketing process. Discuss the major social media marketing portals that can be used to promote a company, brand, product, service or person. Learn how to measure success within a social media strategy. Describe how social media marketing impacts traditional marketing strategy. Develop effective social media marketing strategies for different types of industries and businesses.

Discuss social media communication principles and platforms. Apply social media strategies to real projects. Create and implement a social media campaign with benchmarks. Learn how to work within a social media community, act ethically and communicate with varied audiences to build a positive reputation within the community. Understand how to integrate social media marketing into the organizational marketing plan to promote brand/company awareness.

Apply ethical principles to typical business challenges. Focus on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights and international business. Analyze case situations to illustrate the application of various ethical approaches (utility, individual rights and justice) in managing organizations.

Explore the role of primary and secondary stakeholders, both within and outside organizations. Investigate ethics and social responsibility and review where organizational activities fall within different continua. Examine the broad forces in business, society and globalization and how stakeholders can influence results in both business and society.

Examine the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. Focus on the ethical implications of strategic choices throughout the course. Exercise your analytic, integrative, decision-making and business communications skills through the use of case analysis and decision making.

Get a basic overview of macro- and microeconomic principles and concepts. Understand the economic dynamics of market forces affecting competition, different economic systems, the role of government in the economy and economic aspects of international trade. Discusses the labor market, interest rates and the supply of money, and the performance of a national economy. Apply economics to business decisions, considering such principles as opportunity costs, diminishing returns and the marginal principle.

Analyze the process by which substantive rights and duties are enforced, including legal pleadings, discovery procedures, pre- and post-trial motions, jurisdiction, venue, trial by jury, equity and previous adjudication problems.

Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.