Online Bachelor of Business Administration Social Media Marketing
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Get into the serious business of social media
Looking for your next step on your path to becoming a social media manager, digital strategist or online content specialist? At Strayer University, you can earn a Bachelor of Business Administration (BBA) with a concentration in Social Media Marketing that can set you up for success in the business of social media.
Fall classes start on October 6
Program at a glance
11-week courses in the program
Cost per course
Earn your degree online with Strayer
Find the keys to digital marketing
Being savvy with social media is a skill online marketers need to reach their audiences. So, use your knowledge of popular social media platforms — from Facebook and Instagram to TikTok and whatever’s next — to grow your skills in the field of digital marketing.
Build your skills
- Integrate principles of market research and digital analytics to uncover strategic business insights.
- Demonstrate ability to use various social media platforms to drive traffic to brand websites.
- Identify and communicate with social media influencers and bloggers, leveraging those relationships to grow social presence.
- Use social advertising best practices in executing media buys, developing creative and optimizing campaign performance.
- Demonstrate the ability to design and build a website using software applications.
Add essential skills to your résumé
Save on your degree
The high-quality higher education you deserve
Affording your degree
At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.
cost per course
degree conferral (one-time only)
technology fee (one per term)
Ways to reduce your cost
Transfer up to 28 classes toward your bachelor’s degree.
Save up to 25% off the cost of your bachelor’s degree. Eligibility rules apply.
Dive in to social media marketing
Through a combination of applying your knowledge of social media and our cutting-edge courses, you’ll learn how you can support business success in online communities. View all courses.
Develop an extensive understanding of social media networks and how to best use them for business marketing. Discuss the evolution of social media marketing. Identify potential ethical issues and the four zones of social media. Understand social consumers and digital communities. Prerequisite: MKT 305
Discuss marketing research, what kinds of information it can provide, and how it is used. Identify and explain alternative research methods. Examine major types of measurement techniques and data collection methods. Write a marketing research report interpreting research results. Make sound tactical and strategic business decisions based on the proper interpretation of marketing research results.
Examine the components and configuration of supply chains in support of marketing and retailing operations. Review the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyze considerations for material sourcing, inventory management, distribution channel configuration, forecasting and supply network coordination, channel performance monitoring, technology applications and supply chain design options.
Discuss social media communication principles and platforms. Apply social media strategies to real projects. Create and implement a social media campaign with benchmarks. Learn how to work within a social media community, act ethically and communicate with varied audiences to build a positive reputation within the community. Understand how to integrate social media marketing into the organizational marketing plan to promote brand/company awareness.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Bachelor’s admission requirements
Before you can pursue your bachelor’s degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
We welcome more than 1,200 international students from more than 110 countries.
Experience the Strayer difference
Your admissions officer and student services coach will mentor, motivate and support you from enrollment to the day you graduate.