Online Graduate Certificate in Marketing and Branding for Entrepreneurs
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Stand out in the market
With so much competition in the marketplace, you need to know how to make your product or company shine digitally. It starts with understanding how to brand, market and speak to your customers. Designed to sharpen your branding and communication skills, our online Graduate Certificate in Marketing and Branding covers the cornerstones of what it takes to get people to pay attention – and stay engaged with you.
Fall classes start on October 6
Program at a glance
11-week courses in the program
Cost per course
Earn your degree online with Strayer
Give your personal brand a boost
Learn about everything from the power of social media and the importance of public relations to the ethics of running digital start-ups. Then, showcase your newfound knowledge and skills to help set yourself apart from the competition.
Build your skills
- Strengthen your communication skills and personal brand in business.
- Develop marketing and PR strategies to grow your business and career.
- Understand how to apply ethics and evaluate the legal environment when making business decisions in the digital age.
Learn from a successful entrepreneur
For innovators and disruptors, our MBA program is designed to give you real-world knowledge and in-demand skills.
Work your way to a Digital Entrepreneurship MBA
Enhance your entrepreneurship skills with this exciting three-course certificate or complete all four certificates to earn an MBA.
Take classes on Facebook
Discover a bold, new innovative way to learn. You will have 24/7 access to lessons and videos on your smart phone or tablet.
The high-quality higher education you deserve
Affording your degree
At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.
cost per course
degree conferral (one-time only)
technology fee (one per term)
Move closer to your career goals
This three-course certificate delivers the marketing, thought leadership and branding skills to further your career goals. You can also complete all four of our graduate-level certificates to earn a Digital Entrepreneurship MBA with Cheddar.
You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, Skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.
As a digital entrepreneur, you’re never far from marketing. This course will delve into creating marketing and PR strategies to grow your digital business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media and creating a buzz. An overview of SEO, analytics, ROMI and formulating marketing and public relations plans will be included as well.
Understand how to apply ethics and evaluate the legal environment when making business decisions in the digital age. This course reviews approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership at a digital startup. Learners will analyze the impact of management decisions, corporate governance and the leader's individual conduct on a digital business's ability to protect its business and meet its obligations to stakeholders.
Graduate Certificate admission requirements
Before you can pursue your graduate certificate, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
We welcome more than 1,200 international students from more than 110 countries.
Experience the Strayer difference
Your admissions officer and student services coach will mentor, motivate and support you from enrollment to the day you graduate.
A real student community
Experience online and live discussions, receive mentoring, expand your professional networks and create life-long friendships.