Enhance Your Career

Getting your marketing management degree online will allow you to develop your integrated marketing communication and planning skills while you improve your ability to develop strategic marketing plans. In this program, you’ll:

  • Learn how to develop strong, effective teams
  • Understand how to support and enhance business goals by developing the management competencies needed to thrive in today’s dynamic global markets
  • Learn to set product and pricing strategies; conduct market and customer research; and manage activities, people, and projects in advertising and communications
  • Apply the marketing planning process and formulate marketing strategies to fit different environments
  • Use marketing principles to construct product management, pricing, promotion, and distribution plans to achieve stated marketing objectives
  • Develop effective marketing strategies using web-based business operations