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- Why Strayer
Dr. Charlene Walters, Vice Provost and Dean, Digital
There was a time when digital education of any kind was mainly associated with aspiring engineers or software developers. Times have changed. We are in a rapidly-evolving, multi-device, content-driven world, where technology is enabling transformative change in the workplace. Industries and careers across the board require digital skills, from healthcare to education to finance.
A study by Burning Glass and Capital One found that the need for
digital skills is growing in large part because of shift in the
customer journey. Much of the customer experience is now online, from
shopping, to purchasing, to service. An organization’s familiarity
with and ability to customize the experience on digital platforms has
become critical, and thus so has finding and retaining employees with
the digital skills to support those goals.
Strayer University challenged conventional instruction to launch the Digital Entrepreneurship MBA in partnership with Cheddar, a live-streaming, on-demand news channel designed for today’s digital-first consumer.
The program is entirely online and optimized for mobile devices and tablets—the same way many companies have started conducting their business. Students build digital skills and knowledge by learning from innovative sources such as discussions with Cheddar founder and CEO Jon Steinberg, case studies on cutting-edge companies like Amazon and Tesla, and industry leaders.
Course content helps students develop skills needed to succeed as a digital entrepreneur:
CHARLENE WALTERS, PH.D.
VICE PROVOST & DEAN, Digital Entrepreneurship MBA Program, Strayer University
With extensive experience in digital marketing and a passion for online education, Dr. Charlene Walters leads the Digital Entrepreneurship MBA program at Strayer University. She is responsible for ensuring a high-quality, meaningful student experience through coordination of engaging faculty and exciting course content.
Charlene holds a bachelor’s of art in English from the University of Connecticut, an MBA from St. Thomas University and a doctorate in business administration from Northcentral University. Her doctoral research studied user experience and consumer Internet behavior to inform why consumers may select one website over another when making purchases online.