Effectively marketing products and services is an important factor of business success.  The greatest innovation in the world is useless if no one knows that it exists.

As you earn an online BBA in marketing from Strayer University, you develop the skills to help you effectively position your company as an industry leader and efficiently reach target audiences while learning on your own flexible schedule.

Explore consumer behavior and purchasing decisions.  Discuss the tactical elements of winning marketing campaigns, such as paid messaging, organic word-of-mouth, and best practices for launching both digital and traditional marketing campaigns.

Learn how to create a great marketing plan.  Analyze pricing policies and value creation.  Embrace the chance to develop a deeper understanding of marketing data collection and analysis tools that allow you to gather customer information, gauge the success of campaigns, and get the best ROI for your marketing efforts.

*These are examples intended to serve as a general guide. Some positions may prefer or even require previous experience, licensure, certifications, and/or other designations along with a degree. Because many factors determine what position an individual may attain, Strayer cannot guarantee that a graduate will secure any specific job title, a promotion, salary increase, or other career outcome. We encourage you to research requirements for your job target and career goals.

The Bachelor of Business Administration* prepares graduates to pursue a wide range of managerial positions in business, government, and non-profit organizations. Business Administration students can acquire fundamental, practical and professional skills in all phases of business including decisionmaking and problem-solving capabilities. The program also provides a strong liberal arts component that develops communication skills, information literacy, abstract thinking and critical analysis while fostering historical, political and social awareness.

The Bachelor of Business Administration program offers concentrations that enable students to tailor their degrees to their career and educational goals. Concentrations are available  in:

Accounting****

Acquisition and Contract Management

Entrepreneurship

Finance

Health Services Administration***

Hospitality and Tourism Management**

Human Resource Management

Joe Gibbs Performance Management

Management

Marketing

Project Management

Retail Management

Social Media Marketing*****

*Arkansas, Maryland, and New Jersey students enrolled in the Bachelor of Business

Administration program must follow the program requirements as set forth in the state-specific sections of the catalog.

**Hospitality and Tourism Management Concentration is not available in Arkansas or Delaware.

***Health Services Administration is not available in Maryland campuses. This concentration is offered online only to students in Maryland.

****Accounting Concentration is not available in Arkansas.

*****The Social Media Marketing Concentration is not yet available in North Carolina.