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Bachelor of Business Administration Retail Management
PROGRAM AT A GLANCE
What is retail management?
How people buy goods and services is an increasingly complex topic, reaching into both digital and brick-and-mortar businesses. An online Bachelor of Business Administration, Retail Management degree from Strayer can help you expand your knowledge in this diverse field and understand where the future of retail is headed.
Program details
What can you do with a degree in retail management?
What makes consumers buy? Who’s coming up with the best business models for capturing retail dollars? You can be part of the answers when you earn a retail management degree.
What degree do you need to be a retail manager?
While you don’t need a degree to be a retail manager, having an expert-led education focusing on retail management will furnish you with the skills you need to succeed.
- Learn the key areas of retail operations management, such as merchandising, finance, human resource management, customer service, logistics and retail marketing.
- Develop a retailing strategy for e-commerce, store facilities, and direct marketing operations.
- Understand the critical aspects of consumer behavior that shape retail strategy.
- Use sales and retail marketing approaches to develop strong consumer service skills.
- Develop strategic management plans for retail operations based on consumer behavior analysis, marketing communication principles, supply chain configuration and cost and pricing analysis.
Class size varies based on course objectives and the teaching demands of the subject matter. In general, Strayer University aims to keep the student-to-instructor ratio low.
How long does it take to get a degree in business administration?
- There are 40 11-week courses in this program.
- How many courses you take at a time will determine how long the overall program will be.
- Strayer University credits are expressed in quarter hours.
- One quarter hour of credit is granted for the successful completion of 10 contact hours per course.
- The standard requirement for one course is for students to spend 10 to 14 hours in weekly work, including in- and out-of-classroom work, for a total of 135 hours by the end of the course. Strayer’s course design uses this requirement to meet applicable regulatory standards.
Accredited online university
Strayer University has distinct accreditations and affiliations that attest to our academic quality. We're committed to meeting quality standards, so you can earn a diploma you're proud to display. View the ACBSP student achievement information.
84
of Strayer Bachelor of Business Administration alumni agree that their degree was a worthwhile investment.
Strayer Alumni Survey, 2021
Cost & savings
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How much does a BBA in Retail Management cost?
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How much does a BBA in Retail Management cost?
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*Student is required to take two courses per quarter during disbursement period
PREPARING YOUR RESULTS
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Program cost breakdown
In most cases, Strayer’s BBA program consists of 40 courses, with the price of $1525 per course. There are additional fees for textbooks and supplies, a $65 technology fee each term and a one-time $150 degree conferral fee.
Transfer credits
Courses from another institution may be eligible for transfer credits to Strayer, which can help reduce the number of courses you need to graduate and your overall tuition. You can transfer up to four classes toward your bachelor’s degree (if approved). The Strayer transfer credit page has more information, as well as a tool to estimate how many transfer credits you may be able to apply to your Strayer degree program.
Scholarships and financial aid
There are a number of financial aid options worth exploring on our financial aid page. To apply for federal aid, prospective students should fill out the Free Application for Federal Student Aid (FAFSA) form. Stafford loans are available for graduate study. These are direct unsubsidized loans, not based on financial need. Unlike subsidized loans, Stafford loan interest will accrue while in the program. Making interest payments while in school will help reduce the amount of principal that would otherwise build up, reducing your end cost.
There are also scholarships and private loans available for Strayer students.
More than 500 organizations – including corporations and community colleges – invest in their employees by partnering with Strayer University to offer access to discounted education programs. If your employer is a Corporate Alliance Partner, you may qualify for programs that can help you discover career pathways in your field.
Private loans
Nonfederal loans can help pay the difference between the cost of attendance and the total of loans and grants received from other tuition assistance programs.
Military tuition assistance
Scholarships are offered to eligible students currently serving in the military, as well as military spouses. Strayer is also approved by Veterans Affairs to accept and process veteran education benefits. Learn more about the Strayer University active military assistance program here.
Veteran benefits
In addition to participating fully in the Yellow Ribbon Program, Strayer is approved by Veterans Affairs to accept and process veteran education benefits. Student veterans can receive transfer credit for military training and life experiences.
Courses
What coursework do you need to specialize in retail management?
Through your courses in this retail management degree, you’ll learn how retail works – and how it can work better. Learn about consumer behavior, marketing strategies, logistics and pricing, and more. View all courses
What is a minor in college?
A minor is a group of five courses in a select subject area that can add depth to your resume and round out your degree. Pursuing a minor offers you the opportunity to gain knowledge and skills in a secondary area of interest outside of your major and concentration.
How does a minor work?
Since you can use elective courses to complete a minor, in some cases you may not have to spend extra time or money on additional courses to complete your degree. Keep in mind that courses used to complete your major can’t be applied toward a minor.
Should you get a minor in college?
Getting a minor can help give you professional skills. It demonstrates your forward thinking, self-motivation and organization – all valuable skills in the workplace.
Sample courses
Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.
Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.
Identify the social media marketing process. Discuss the major social media marketing portals that can be used to promote a company, brand, product, service or person. Learn how to measure success within a social media strategy. Describe how social media marketing impacts traditional marketing strategy. Develop effective social media marketing strategies for different types of industries and businesses.
Analyze the critical factors in making pricing decisions and discover a process for cost and pricing analysis. Review the concept of value creation and examine a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examine pricing strategy over the life cycle of products.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Career exploration
What can you do with a BBA in Retail Management?
While Strayer cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore the potential impact you can have in the retail management field.
Versatile skills for your future
The Retail Management concentration teaches students essential skills to help them develop as leaders in the retail industry. Students will learn strategic management and branding communication strategies. The student will be prepared to create a marketing strategy and to develop effective pricing strategies. This concentration equips students with skills related to the retail industry.
In addition, students who complete this concentration will be prepared to:
- Address customer complaints about sales and service.
- Advise customers on what to purchase based on their needs.
- Collaborate with department heads to make advertising plans and gather information about equipment and customer specifications.
- Connect with dealers and distributors about policies and operational procedures to help the business run effectively.
- Lead and organize staffing, training and performance evaluations.
- Manage regional and local sales managers and their teams.
- Manage tasks related to the sales of manufactured products, services, commodities, real estate or other goods.
- Meet with franchised dealers to help generate interest in starting or growing leasing programs.
- Oversee and coordinate shipping, receiving, sales accounting and record-keeping.
- Predict sales and profitability based on operational records and reports.
- Review statistics and expenditures to help evaluate the marketing opportunities of new and existing store locations.
- Set budgets, price schedules and discount rates.
- Supervise staff to make sure they maintain records of export communications, requests for bids and credit collections.
Admissions
Bachelor of Business Administration admission requirements
Before you can pursue your bachelor’s degree, you have to enroll at Strayer. Here’s what you need to get started for admission to the university.
A completed application and enrollment agreement, as applicable
A diploma from an approved high school or its equivalent
Official copies of transcripts from all other colleges or universities attended
A valid, current and legible government-issued photo ID
Learn more about the admission process at Strayer. Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
International bachelor's students
We welcome international students.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.