What is the Best BBA Concentration for You?

An online Bachelor of Business Administration (BBA) degree from Strayer University can open the door to professional success, but not all BBA degrees are the same. As a BBA student, you’ll choose from the following 13 areas of concentration. Which one will take you where you want to go?

ACCOUNTING

If you’re ready to go beyond number-crunching, a BBA in accounting provides the advanced technical knowledge and perspective you need to thrive in a fast-paced field. The curriculum dives deep into core principles and best practices that define accounting today. You’ll gain knowledge in key areas such as bookkeeping, accounting software, research, analysis, and financial reporting. You’ll graduate with a comprehensive skill-set that helps elevate your career trajectory in accounting. 

ACQUISITION & CONTRACT MANAGEMENT

With a BBA in Acquisition & Contract Management, you’ll learn how to facilitate successful deals that help businesses grow. Key areas of focus include cost and price analysis, contract and purchasing negotiations, contract law, price determination, cost estimation, and Federal Acquisition Regulation policies. Understand the complexities of contracts and acquisitions and become a leader who builds bridges between partners.

ENTREPRENEURSHIP

Succeeding as an entrepreneur takes more than a good idea. Learn how to create a professional business plan, how to finance and market a business, and how to use management skills to get real-world results in a competitive landscape. A BBA in entrepreneurship gives you the skills to identify opportunities and develop them into thriving businesses.

FINANCE

How do you keep a business healthy where it matters most? The BBA in Finance equips you with the skills to create a solid financial strategy in a changing world. Over the course of the program, you’ll develop a clear understanding of the institutions, regulations, and financial instruments that shape the fiscal strength of a business. Learn how to secure funds, analyze financial performance, assess liquidity, and much more. Take your interest in finance to the next level, and become a trusted source of knowledge for any business.

HEALTH SERVICES ADMINISTRATION

If you want to accelerate your career while improving health care in the community, a BBA in Health Services Administration might be for you. You’ll learn how to apply business strategies to complex health care challenges taking into account factors such as laws, ethics, quality, and cost. You’ll acquire management and technical skills to help shape how health care is delivered, from information systems to human resources.

HOSPITALITY & TOURISM MANAGEMENT

A BBA in Hospitality & Tourism Management puts you at the center of an industry that includes lodging, dining, and travel-related services. You’ll learn a dynamic set of hard and soft skills, from controlling financial margins to designing a user experience that stands out. The program explores how tourism is shaped by technology and social trends and shows you how you can advance your own career in this fast-paced environment.

HUMAN RESOURCE MANAGEMENT

If you want to create optimal workplace dynamics, a BBA in Human Resource Management prepares you to make an impact. What are the best practices for recruitment and training? How do compensation and benefits affect work culture and performance? What are the legal issues involved in complex staffing decisions? Explore these questions in depth, and launch a rewarding career that elevates the talent of the people around you.

MANAGEMENT

If you want to take the mystery out of managing a business, a BBA in Management could be the right choice. You’ll acquire detailed perspectives on management decisions, from merchandising to customer service. The program introduces theories in organizational behavior, helps you develop a full set of project management skills, and focuses on how to eliminate inefficiency while motivating people to succeed. Businesses large and small rely on next-level management. This program helps prepare you to lead the way.

MARKETING

Why do certain marketing campaigns succeed, while others have no impact? On your way to earning a BBA in Marketing, you’ll head full-speed into the study of digital and traditional marketing techniques. Master the art of the marketing plan, learn how value is communicated to end-users, and see into the mechanics of data collection. The skills you acquire in this program will empower you to become a valuable part of any marketing team.

JOE GIBBS PERFORMANCE MANAGEMENT

If you want to inspire colleagues to deliver their best work, a BBA in Joe Gibbs Performance Management from Strayer gives you the knowledge to be a team leader in any industry. The curriculum, developed in close partnership with sports legend Joe Gibbs, explores -today’s most relevant leadership topics, from identifying corporate values to motivating people and working under pressure. You’ll sharpen your ability to optimize team performance and maximize your value as a professional.

PROJECT MANAGEMENT

Today’s business environment is complex and fast-paced. Separate business functions need to operate in lock-step, requiring skillful planning, implementation, and analysis. Project management is the hub, allowing business to run smoothly. Are you ready for project management skills that go beyond the ordinary? A BBA in Project Management provides skills to navigate any project to a successful outcome, from the formation of an idea to the tracking of results. Refine your awareness of the risks, costs, and motivational factors involved in different types of projects. Learn how to manage timelines, contracts, and budgets so that your professional input becomes indispensable.

RETAIL MANAGEMENT

The BBA in Retail Management looks at how and why people make purchasing decisions. It explores the shifting dynamics between online, brick-and-mortar, and non-store business models. You’ll acquire vital knowledge about sourcing products, creating atmosphere, and relating to customers. Strategic decision-making techniques helps prepare you to thrive in retail roles, from management to sales.

SOCIAL MEDIA MARKETING

If you’re ready to transform your passion for social media into a marketable skill-set, a BBA in Social Media Marketing will open the door. What is the best way to engage with potential customers and partners? How do you measure the success of your efforts, and how does social media fit into a broader marketing strategy? The program teaches you how to align business interests with social media in order to produce tangible results.

Strayer University offers a flexible approach to the BBA degree. Apply now to take the next step towards a career in business.