Master of Business Administration Marketing
PROGRAM AT A GLANCE
12 master's courses
11 weeks long
$ 2985
Cost per course
Flexible learning
Online and in-person programs at select campuses, subject to availability
Advance your marketing career
An online MBA degree in marketing from Strayer University covers key business, managerial and marketing concepts to help you elevate your personal brand, get noticed and take your career to the next level.
Expand your marketing skills to deliver competitive value
Explore strategies that impact consumer behavior with an MBA in Marketing from Strayer. You’ll learn to identify your target markets, apply marketing approaches to reach them, and create a competitive advantage in today’s global marketplace. Prepare yourself to deliver customer value and contribute to organizational success.
Skills you’ll learn in a Strayer MBA, Marketing concentration
A Strayer degree can help prepare you for career opportunities in marketing while offering support, flexible learning options and career planning every step of the way.
- Create marketing strategies that will be competitive in today’s global marketplace.
- Apply marketing approaches to the various aspects of consumer behavior, recognizing the implication on marketing strategies.
- Apply digital technologies to the marketing process to reach a wider audience and better influence consumer behaviors.
Earn your degree from an accredited university
Strayer University is an accredited institution and a member of the Middle States Commission on Higher Education (MSCHE or the Commission) www.msche.org. Strayer University’s accreditation status is Accreditation Reaffirmed. The Commission’s most recent action on the institution’s accreditation status on June 22, 2017 was to reaffirm accreditation. MSCHE is recognized by the U.S. Secretary of Education to conduct accreditation and pre-accreditation (candidate status) activities for institutions of higher education including distance, correspondence education, and direct assessment programs offered at those institutions. The Commission’s geographic area of accrediting activities is throughout the United States.
Business Administration (Strayer) in Marketing cost breakdown
- 12 courses, $2985 per course
- $65 technology fee each term
- $150 one-time degree conferral fee
- Additional costs for textbooks and supplies
Estimate the cost of your degree
How much does a Business Administration (Strayer) in Marketing cost?
Estimate the cost of your degree
How much does a Business Administration (Strayer) in Marketing cost?
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*Student is required to take two courses per quarter during disbursement period
PREPARING YOUR RESULTS
Time commitment
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Opportunities to save on tuition
$4K Alumni Master’s Scholarship
If you’re a Strayer University Alumni and ready to pursue a master’s degree, our Alumni Scholarship can save you $4,000. All you need to do is register for an eligible Strayer graduate program, maintain a GPA of 2.5 or greater and meet eligibility requirements.
50% off Master’s Scholarship
Enroll in two master’s courses, get 50% off tuition. Summer or fall 2025 term only.*
*Eligibility rules, restrictions and exclusions apply.
Civic and Community Alliance Scholarship
Ready to earn an affordable Strayer degree? Admitted Strayer or JWMI students who are employed in certain civic roles or volunteer for a nonprofit may be eligible to receive 25% off tuition for the duration of their program.
Prepare to become a marketing leader
Dive into the principles of consumer behavior to understand purchasing decisions and customer satisfaction. Learn how to conduct market research. Gain a strong understanding of the marketing theories and practices you need to blaze your trail in marketing. View all courses.
Required MBA courses
Analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determine appropriate management approaches to foster a productive work environment. Examines a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change. Provides a conceptual base for managers to interpret, assess and influence human behavior in an organization.
The ability to communicate with clarity, confidence, persuasion and passion is an increasingly vital skill in business. This course focuses on tailoring your communication style to your audience. You will learn about communication strategies, effective business writing, and improving interpersonal communications and understand why communication is one of the most important skills in business.
Examines the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision-making that will involve the core business functions, leadership challenges and global operations. A grade of B or higher is required for satisfactory course completion. Course residency requirement: This course must be taken as last or next-to-last class; it is not eligible for transfer credit and must be taken at Strayer University.
This course explores how business managers create global marketing strategies within a competitive environment. Key concepts presented include understanding the global cultural environment and buying behavior, marketing research and global marketing strategies related to products, pricing, and logistics.
This course explores the use of social media marketing as a key marketing strategy within an organization. The focus of the course will include creating media goals, strategies, target audiences and prime social media channels and then implementing a platform specific tactical plan. Qualitative and quantitative measurements will be explored to measure the return on investment from social media marketing activities..
Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.
What can you do with an MBA in Marketing?
Your education can help you pursue your professional and personal goals. While Strayer cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore the potential impact you can have in the marketing field.
Versatile skills for your future
The marketing concentration enables students to create marketing strategies that lead to a competitive advantage in the current global marketplace. Students will acquire knowledge and skills in global marketing management, social media marketing and consumer behavior. Students will be prepared to develop marketing approaches that consider the impact of consumer behavior.
In addition, students who complete this concentration will be prepared to:
- Collaborate with department heads, staff and agencies to discuss advertising contracts and media selection.
- Coordinate and manage efforts of multiple teams to develop campaign work.
- Create communications materials, ads, presentations or public relations messages to help increase product and service awareness.
- Create comprehensive marketing strategies and learn to implement advertising policies and strategies for organizations.
- Keep records of marketing campaigns, strategies and other marketing materials.
- Manage budgets and provide cost estimates for campaign expenses.
- Monitor and analyze marketing trends, sales trends and innovations in the field to predict future conditions.
- Research target audiences, consumer opinions and buying habits by collecting data through surveys, opinion polls and questionnaires.
- Review and edit ad copy, scripts, audio, video and other promotional material to ensure they meet the required specifications.
- Supervise employees who develop and produce ads.
- Track and analyze marketing tactics, expenses and campaign response rates to assess the effectiveness of each campaign.
- Work with customers, sales departments and ad agencies to create plans and promotional materials that help boost sales.
Apply for your Marketing degree today
An admissions officer can help you choose the right program, register for classes, transfer credits and find cost-savings opportunities.
Here’s what you’ll need to get started:
A completed application and enrollment agreement
Proof of a completed baccalaureate degree from an accredited college or university with a cumulative GPA of 2.50 out of 4.0
Official copies of transcripts from all colleges or universities attended
A valid, current and legible government-issued photo ID
Fall classes start on October 6
Learn more about Strayer University’s admissions process.
Transferring to Strayer from another university?
Transfer up to four eligible classes from a prior college or university to your master’s degree, saving time and money.
Strayer welcomes international students
Strayer University is proud to have hosted more than 3,000 international students from over 110 countries. Earn your degree in the U.S. or completely online in your home country – it’s your choice.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.