Data analysts are critical for driving businesses forward. Learn more about the role and skills of a data analyst and if the job might be the right fit for you.
 

In a world inundated with information, data analysts connect the dots and extract meaning from vast sets of numbers. Organizations across diverse industries rely on these skilled professionals to help them make data-backed decisions – such as streamlining operations or choosing new marketing strategies – leading to more efficiency, effectiveness and, ultimately, better outcomes.

If you’re curious about data analytics or considering pursuing a degree in this dynamic field, here's a breakdown of the basics to help you get started.

What is the importance of data and analysis?

Data is information, especially facts or numbers. It can encompass both descriptive (qualitative) and measurable (quantitative) information.

In today’s competitive landscape, quality data is recognized as a valuable asset and a vital tool for success. Many modern organizations have entire teams dedicated to capturing, storing, organizing and auditing data for quality based on accuracy, completeness, consistency, reliability and recency. 

By uncovering the insights within quality data through analysis, organizations can gain a deeper understanding of their customers, operations and more. Data analysis enables businesses to make informed decisions ranging from the volume of a specific product to stock for the holiday season to policies to lower risk of infection during a surgical procedure.

“Data analysis is essential in today's world,” says Edward Hill, a senior career coach at Strayer University.  “It enables organizations, policymakers, researchers and individuals to leverage the power of data to drive innovation, make informed decisions, improve efficiency and solve complex problems.”

What does a data analyst do?

Data analysts are the professionals responsible for transforming large amounts of valuable data into even more valuable, actionable insights. Then, they determine the best way to communicate their analysis and present their findings and recommendations to invested parties.

The day-to-day responsibilities of a data analyst might include building predictive models, creating data visualizations, confidently delivering their findings to leadership and fielding related questions. Some data analysts are also involved in developing and maintaining data collection systems and databases, so they can be confident in the amount and quality of the data their team has to interpret.

Where do data analysts work?

The field of data analytics may be nearly as vast as the data collected. These skilled professionals may work in a wide range of environments, from financial institutions to health care companies and beyond.

“Data analytics is becoming more sophisticated, accessible and integrated into many aspects of businesses and society,” Hill says. “The future of data analytics holds immense potential as technology continues to advance, data sources multiply and organizations strive to unlock the value hidden within their data.”

No matter where they work, some data analysts are also members of professional associations like Women in Technology and the Data Science Association. For those considering joining a specific field or industry, these groups can be an excellent resource for staying informed about industry evolutions, networking with like-minded professionals and fostering development.

What skills does a data analyst have?

Data analysts have a unique and essential skill set for today’s data-driven world. Their attention to detail and analytical skills allow them to navigate complex datasets and uncover valuable insights. They combine technical skills like data mining, data management, data warehousing and decision support with interpersonal skills to present their findings.

Roles in data analytics typically require specific coursework, credentials or degrees in data analytics. At Strayer, a Bachelor’s in IT with a concentration in data analytics helps students understand key areas of data science and get hands-on experience administering essential data systems that support an organization’s analytic needs. Courses such as decision support and business intelligence, can help students gain many of the skills mentioned above. Certifications in specific software or skills can also help demonstrate your proficiency to potential employers.

“Data analytics offers a combination of intellectual stimulation, professional growth, and the opportunity to make a meaningful impact, making it a fulfilling career path for many individuals,” Hill says.
 

 Learn more about Strayer University’s bachelor’s in IT program.