Associate in Arts Marketing
PROGRAM AT A GLANCE
Why get an AA in Marketing from Strayer?
Whatever role you want to pursue, learning how to connect with customers is critical for any marketer. Through our associate marketing program, you’ll learn how to use social and digital media to communicate with your target audience and grow your customer base.
Help build brand loyalty and support business growth
Discover what influences and motivates consumers – and how to apply those insights to raise brand awareness and drive sales growth. Strayer’s Associate in Arts in Marketing explores core marketing principles and strategies. You’ll learn how to promote products to your current customer base while attracting new customers to the brand. Harness the power of social media, blogs, podcasts and more to build brand loyalty and extend your marketing reach. Graduates of the Associate in Arts program may apply all the credits earned toward a Bachelor of Business Administration at Strayer University.
Skills you’ll learn in a Strayer Associate in Arts in Marketing
- Leverage data from digital campaigns to guide marketing strategies
- Develop a communication strategy based on consumer insights
- Cultivate a customer-centric focus throughout an organization
- Select communication channels to promote products, brands and services to gain a competitive advantage
- Increase brand loyalty and attract new customers
Earn your degree from an accredited university
Strayer University is an accredited institution and a member of the Middle States Commission on Higher Education (MSCHE or the Commission) www.msche.org. Strayer University’s accreditation status is Accreditation Reaffirmed. The Commission’s most recent action on the institution’s accreditation status on June 22, 2017 was to reaffirm accreditation. MSCHE is recognized by the U.S. Secretary of Education to conduct accreditation and pre-accreditation (candidate status) activities for institutions of higher education including distance, correspondence education, and direct assessment programs offered at those institutions. The Commission’s geographic area of accrediting activities is throughout the United States.
Associate in Arts in Marketing cost breakdown
- 20 courses, $1525 per course
- $65 technology fee each term
- $150 one-time degree conferral fee
- Additional costs for textbooks and supplies
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*Student is required to take two courses per quarter during disbursement period
PREPARING YOUR RESULTS
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What coursework do you need to specialize in marketing?
Get the basics of marketing – then dive deeper – with our associate degree. The curriculum includes courses that lay the groundwork for entry-level opportunities in the field. Plus, you’ll learn from instructors who are established marketing professionals with real-world knowledge. View all courses.
Sample courses
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Persuasion is a powerful tool for influencing the world around you. In this course, you'll learn how to understand, influence, and connect with your audience using your writing. You'll also learn how to research and analyze the writing of others to evaluate their credibility as well as document sources that help you make your point. Prerequisite ENG 116, HIS 110, or PSY 101.
Explores core marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion and distribution), as well as the marketing framework. Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization and the importance of having a customer-centric focus throughout the organization.
Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
Examines how social media marketing is used to build relationships with customers, enhance company branding and increase sales. Topics include social networks, blogs, media sharing sites, podcasts, microblogging and other social media technologies. Explores how these technologies can be used to pursue various marketing objectives. Prerequisite: MKT 100
How to apply for an Associate in Arts degree at Strayer?
An admissions officer can help you choose the right program, register for classes and transfer credits.
Here’s what you’ll need to get started:
A completed application and enrollment agreement
A high school diploma or equivalent
A valid, current and legible government-issued photo ID
Fall classes start on October 6
Learn more about Strayer University’s admissions process.
Transferring to Strayer from another university?
Transfer up to 14 eligible classes from a prior college or university to your associate in arts degree, saving time and money.
Strayer welcomes international students
Strayer University is proud to have hosted more than 3,000 international students from over 110 countries. Earn your degree in the U.S. or completely online in your home country – it’s your choice.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.
Experience the Strayer difference
Start-to-finish support
Your admissions officer and student services coach will motivate and support you from enrollment to the day you graduate.
A real student community
Experience online and live discussions, receive mentoring, expand your professional networks and create life-long friendships.