LEARN HOW TO CONNECT WITH CUSTOMERS

Earning your Associate in Arts in Marketing degree online from Strayer prepares you to develop communication programs within any size business, non-profit, or government agency. You’ll gain the skills you need to connect with customers where they are, including traditional media, such as television, radio and print, as well as new media like mobile, social, and digital channels.

 

BUILD YOUR SKILLSET WITH AN ASSOCIATE’S DEGREE IN MARKETING

In the Strayer online Associate in Arts in Marketing degree, you’ll expand your knowledge of marketing tools, and tactics while learning how to:

 

Understand the concept of a brand and how companies use it to connect with their audiences

Analyze market demand for products and services, monitoring trends to position your company in the marketplace

Craft and implement marketing campaigns that engage different demographic groups

Integrate social media marketing through outlets like Facebook, Twitter, Pinterest and Google+ as part of a company’s marketing message

 

Getting an Associate in Arts in Marketing degree online will also prepare you to begin a Strayer bachelor’s degree in marketing.

AT-A-GLANCE

Summer Classes Start:

July 1

Courses to Complete:

20

Cost Per Course:

$1,465

Campuses Near You:
FIND MY CAMPUS

THE STRAYER EXPERIENCE

MEETING YOU WHERE YOU ARE

We know Strayer isn’t your only option for an online associate degree. But, we can offer you an education based on the highest academic standards, a strong return on your investment, and the supports to maintain a school-work-life balance. Our flexible programs let you earn your degree while keeping your commitments to your family, friends, and career.

RECOGNIZED NATIONWIDE

Employers know our name. For more than 125 years, we’ve been making college possible for working adults.

  • Curriculum designed by industry leaders
  • Courses taught by experienced faculty
  • Sought-after accreditations
  • Pioneers in online education

FLEXIBLE TO MATCH YOUR DAY

Each of us has times when we’re at our best. Our programs let you make the most of them.

  • Work at your own pace
  • Four quarters each year
  • 24-hour online tech support

SCHOLARSHIPS, GRANTS & MORE

Cost should never prohibit an education. We help you start from the best possible financial place for you.

  • Financial aid advice – videos & in-person support
  • Potential savings through eligible transfer and experiential learning credits
  • Financial aid for all levels of support

KEY COURSES IN THE ONLINE ASSOCIATE IN ARTS IN MARKETING DEGREE

  • BUS 300 - Public Relations

    Survey the practice of public relations in business, non-profit organizations and governmental institutions. Examine the major forms of media used in public relations: news releases, broadcast publicity, public service announcements and institutional advertising.

  • MKT 305 - Consumer Behavior

    Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.

  • MKT 312 - Marketing Communications

    Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.

  • MKT 100 - PRINCIPLES OF MARKETING

    Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.

  • MKT 310 - Retail Management

    Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.

  • MKT 320 - International Marketing

    Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.

MAKING IT ALL POSSIBLE

FINANCIAL ASSISTANCE & TOOLS

We can help you identify, understand and qualify for a variety of financial aid options.

The financial assistance that may be available to you includes:

  • Federal financial aid programs
  • Military education benefits
  • Selected state grant programs
  • Tuition assistance programs
     

Tuition Information

Scholarships and Grants

ADMISSION TO A STRAYER ASSOCIATE PROGRAM

To qualify for admission to a bachelor’s degree program at Strayer, you’ll need to submit an application and documentation that you graduated high school or its equivalent.

Program Disclosure

Information for Tennessee Students

ACBSP Student Achievement Information

YOUR CHOICE IN CHANNELS

Days. Nights. Weekends. Online anytime or on campus when it’s convenient for you. Our programs are designed for adults who lead busy lives. How?

  • We continually update our online resources to keep up with the latest technology and facilitate a better student experience.
  • We also have a campus near you, full of resources available to you whenever you might need them.
     

Online Distance Learning

Campus Locations

INFORMATION FOR TENNESSEE ONLINE STUDENTS

Strayer University is authorized for operation as a postsecondary educational institution by the Tennessee Higher Education Commission. In order to view detailed job placement and graduation information on the programs offered by Strayer University, please visit  www.state.tn.us/thec and click on the Authorized Institutions Data button. Please contact your campus director or campus dean with any questions regarding the information provided on the Tennessee Higher Education Commission website. Credits earned at Strayer University may not transfer to another educational institution. Credits earned at another educational institution may not be accepted by Strayer University. You should obtain confirmation that Strayer University will accept any credits you have earned at another educational institution before you execute an enrollment contract or agreement. You should also contact any educational institutions that you may want to transfer credits earned at Strayer University to determine if such institutions will accept credits earned at Strayer University prior to executing an enrollment contract or agreement. The ability to transfer credits from Strayer University to another educational institutions may be very limited. Your credits may not transfer and you may have to repeat courses previously taken at Strayer University if you enroll in another educational institution. You should never assume that credits will transfer to or from any educational institution. It is highly recommended and you are advised to make certain that you know the transfer of credit policy of Strayer University and of any other educational institutions you may in the future want to transfer the credits earned at Strayer University before you execute an enrollment contract or agreement.

GRADUATES OF ACBSP ACCREDITED PROGRAMS

Number of Students Completing ACBSP-Accredited Degree Programs
  2015 2016 2017
Program Nbr. of recipients Nbr. of recipients Nbr. of recipients
AAAC 41 62 64
AABA 676 754 842
AACM 20 19 22
AAMK 15 11 13
BBA 1,831 1,899 2,023
BSAC 248 218 221
JWEMBA 167 237 364
MBA 1,802 1,786 1,747
MHSA/MSHS 204 208 183
MSAC 217 174 164
MSHR 304 301 254
MSMG 261 236 278
Total 5,786 5,905 6,175

Source: Strayer University's Office of Institutional Effectiveness. Graduated Students 2015-2017 (updated 7/10/2018).

As a member of the Accreditation Council for Business Schools and Programs​, we are committed to sharing our students' achievements.

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