Earning your Associate in Arts in Marketing degree online from Strayer prepares you to develop communication programs within any size business, non-profit, or government agency. You’ll gain the skills you need to connect with customers where they are, including traditional media, such as television, radio and print, as well as new media like mobile, social, and digital channels.
Online Associate in Arts in Marketing Degree
Start your career
Learn How to Connect with Customers
Build Your Skillset with an Associate’s Degree in Marketing
In the Strayer online Associate in Arts in Marketing degree, you’ll expand your knowledge of marketing tools, and tactics while learning how to:
- Understand the concept of a brand and how companies use it to connect with their audiences
- Analyze market demand for products and services, monitoring trends to position your company in the marketplace
- Craft and implement marketing campaigns that engage different demographic groups
- Integrate social media marketing through outlets like Facebook, Twitter, Pinterest and Google+ as part of a company’s marketing message
Getting an Associate in Arts in Marketing degree online will also prepare you to begin a Strayer bachelor’s degree in marketing.
|Next Start Date:||April 2|
|Courses to Complete:||20|
|Cost Per Course:||$1,450|
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The Strayer Experience
Meeting You Where You Are
We know Strayer isn’t your only option for an online associate degree. But, we can offer you an education based on the highest academic standards, a strong return on your investment, and the supports to maintain a school-work-life balance. Our flexible programs let you earn your degree while keeping your commitments to your family, friends, and career.
Employers know our name. For more than 125 years, we’ve been making college possible for working adults.
- Curriculum designed by industry leaders
- Courses taught by experienced faculty
- Sought-after accreditations
- Pioneers in online education
Flexible to Match Your Day
Each of us has times when we’re at our best. Our programs let you make the most of them.
- Work at your own pace
- Four quarters each year
- 24-hour online tech support
Scholarships, Grants & More
Cost should never prohibit an education. We help you start from the best possible financial place for you.
- Financial advice – videos & in-person support
- Potential savings through eligible transfer and experiential learning credits
- Financial aid for all levels of support
Key Courses in the Online Associate in Arts in Marketing Degree
BUS 300 - Public Relations
Survey the practice of public relations in business, non-profit organizations and governmental institutions. Examine the major forms of media used in public relations: news releases, broadcast publicity, public service announcements and institutional advertising.
MKT 305 - Consumer Behavior
Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
MKT 312 - Marketing Communications
Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.
MKT 100 - Principles of Marketing
Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.
MKT 310 - Retail Management
Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.
MKT 320 - International Marketing
Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.
Making it all possible
Financial Assistance & Tools
We can help you identify, understand and qualify for a variety of financial aid options.
The financial assistance that may be available to you includes:
- Federal financial aid programs
- Military education benefits
- Selected state grant programs
- Tuition benefit programs
Admission to a Strayer Associate Program
To qualify for admission to an associate degree program at Strayer, you’ll need to submit an application and certification of a high school graduation or its equivalent.
Your choice in channels
Days. Nights. Weekends. Online anytime or on campus when it’s convenient for you. Our programs are designed for adults who lead busy lives. How?
- We continually update our online resources to keep up with the latest technology and facilitate a better student experience.
- We also have a campus near you, full of resources available to you whenever you might need them.