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Bachelor of Business Administration Marketing
PROGRAM AT A GLANCE
40 bachelor's courses
11 weeks long
$ 1525
Cost per course
Flexible learning
Online and in-person programs at select campuses, subject to availability
Marketing: Get the right message to the right person at the right time
Today’s diverse marketing landscape – print, digital and influencers – presents a daunting list of approaches to marketers. The Strayer University Bachelor of Business Administration (BBA), Marketing concentration, blends the latest science around learning what people want with the art of placing it where they’ll see it and react.
Engage with consumers and build brand awareness
The Marketing Concentration explores the essentials of marketing. You’ll learn to understand consumer behavior and how to market products to a target audience and develop effective strategies across traditional channels and social media. And the knowledge and skills you gain can help you prepare for career opportunities in the marketing field.
Skills you’ll learn in a Strayer BBA, Marketing concentration
A Strayer degree can help prepare for career opportunities in a marketing field while offering support, flexible learning options and career planning every step of the way.
- Explore consumer behavior to determine how the consumer makes purchasing decisions.
- Discuss the tactical elements of winning marketing campaigns, such as paid messaging, organic word-of-mouth and best practices for launching both digital and traditional marketing campaigns.
- Learn how to create a great marketing plan.
- Develop a broad understanding of marketing data collection and analysis tools that allow you to gather customer information, gauge the success of campaigns and get the best ROI for your marketing efforts.
Earn your degree from an accredited university
Strayer University has distinct accreditations and affiliations that attest to our academic quality. We’re committed to meeting quality standards, so you can earn a diploma you’re proud to display.
Our business degree programs are programmatically accredited by the Accreditation Council for Business Schools and Programs. View the ACBSP student achievement information.
Strayer University is an accredited institution and a member of the Middle States Commission on Higher Education (MSCHE or the Commission) www.msche.org. Strayer University’s accreditation status is Accreditation Reaffirmed. The Commission’s most recent action on the institution’s accreditation status on June 22, 2017 was to reaffirm accreditation. MSCHE is recognized by the U.S. Secretary of Education to conduct accreditation and pre-accreditation (candidate status) activities for institutions of higher education including distance, correspondence education, and direct assessment programs offered at those institutions. The Commission’s geographic area of accrediting activities is throughout the United States.
Bachelor of Business Administration in Marketing cost breakdown
- 40 courses, $1525 per course
- $65 technology fee each term
- $150 one-time degree conferral fee
- Additional costs for textbooks and supplies
Estimate the cost of your degree
How much does a Bachelor of Business Administration in Marketing cost?
Estimate the cost of your degree
How much does a Bachelor of Business Administration in Marketing cost?
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*Student is required to take two courses per quarter during disbursement period
PREPARING YOUR RESULTS
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Opportunities to save on tuition
Employer Tuition Assistance
More than 500 organizations invest in their employees by partnering with Strayer University to offer access to discounted education programs.
The Strayer Learn and Earn Scholarship
For every three courses you pass, earn one on us, tuition-free, to be redeemed at the end of your program with the Strayer Earn and Learn Scholarship. Eligibility rules and restrictions apply. Connect with us for details.
Save up to $15,250 on your bachelor’s degree
As a Strayer student, you have access to no-cost gen ed courses through our affiliate, Sophia. Take up to two online Sophia courses at a time and transfer eligible courses towards your undergraduate degree.
*Savings assumes transferring 10 courses taken at Sophia. Eligibility rules apply. Connect with us for details.
Explore courses in Strayer’s Bachelor of Business Administration, Marketing
Harness the power of consumer insights and data to create targeted marketing campaigns, helping your product stand out in the marketplace. The curriculum explores effective strategies across traditional marketing channels and social media. You’ll also examine key marketing principles, including how businesses respond to new challenges to stay competitive in today’s fast-paced world.
Marketing Concentration Courses
Complete your degree from where you live, on your time, in a flexible, 100% online program. Using our online portal, you’ll be able to:
- Access lectures and coursework
- Complete assignments and exams
- Communicate with professors and classmates
- Access student resources and support
From day one, you’ll have a team of advisors and coaches to help you balance college, work and your personal life. Tap into support resources online or at a campus near you.
You’ll have access to:
- Admissions and enrollment support
- One-on-one academic coaches
- Financial guidance and potential cost savings
- Career planning services
Strayer has many campuses where you can connect with your peers, chat with student coaches, access support resources and attend in-person hybrid classes (at select campuses only).
The faculty at Strayer University bring years of real-world industry experience to the classroom, offering valuable insight and practical knowledge. They are committed to supporting your professional goals and are responsive to questions and concerns through the virtual courseroom.
What can you do with a BBA in Marketing?
Your education can help you pursue your professional and personal goals. While Strayer cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore the potential impact you can have in the marketing field.
Versatile skills for your future
The Marketing concentration explores the essentials of marketing. Students will learn to understand consumer behaviors and how to market products to a target audience and develop effective pricing strategies for products and services.
In addition, students who complete this concentration will be prepared to:
- Analyze market trends and business developments to help predict the profitability of products or services.
- Collaborate with legal staff to avoid copyright infringement and other legal issues.
- Connect with buyers to gain insights on projected product or service demand.
- Coordinate marketing efforts and policies with advertising managers to promote products or services.
- Create a business case to include environmental information in marketing strategies and policies.
- Create and distribute surveys to help find new potential markets for products or services.
- Create pricing strategies that satisfy customers and company goals.
- Determine product specifications with guidance from development staff.
- Develop or assess marketing strategies by considering the organization’s goals, market characteristics and cost considerations.
- Manage the recruitment, training and performance evaluations of marketing staff members.
- Market products or services at trade shows and other promotional events.
- Monitor budgets, expenditures, ROI projections and other financial aspects throughout product development.
- Recommend ways to make products, packaging and other parts of production more environmentally sustainable.
Apply for your Marketing degree today
An admissions officer can help you choose the right program, register for classes, transfer credits and find cost-savings opportunities.
Here’s what you’ll need to get started:
A completed application and enrollment agreement, as applicable
A diploma from an approved high school or its equivalent
Official copies of transcripts from all colleges or universities attended
A valid, current and legible government-issued photo ID
Fall classes start on October 6
Learn more about Strayer University’s admissions process.
Transferring to Strayer from another university?
Your bachelor’s degree from Strayer could be 70% complete when you transfer up to 28 classes.
Strayer welcomes international students
Strayer University is proud to have hosted more than 3,000 international students from over 110 countries. Earn your degree in the U.S. or completely online in your home country – it’s your choice.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.