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Bachelor of Business Administration Social Media Marketing


40 bachelor's courses
11 weeks long
$ 1525
Cost per course
Online program
Earn your degree on your terms.
Transfer courses
Get credits for classes taken – up to 28 classes maximum.
No-cost gen eds
Eligibility rules apply.

Why earn a social media marketing degree from Strayer?

Take the next step on the path to becoming a social media manager, digital strategist or online content specialist. At Strayer University, a Bachelor of Business Administration (BBA) with a concentration in social media marketing can ground you in the fundamentals of consumer behavior, social media strategies and campaigns, and digital analysis.

Summer classes start July 1

What can you do with a social media marketing degree?

Being savvy with social media is a skill online marketers need to reach their audiences. So, use your knowledge of popular social media platforms — from Facebook and Instagram to TikTok and whatever’s next — to grow your skills in the field of digital marketing by earning a social media marketing degree.

Do you need a degree in social media marketing?

While it’s not required, when you have a degree in social media marketing from Strayer, you’ll learn the kinds of skills needed to not only get a job but to be successful in that job. In Strayer’s social media marketing program, you’ll learn to:
  • Integrate principles of market research and digital analytics to uncover strategic business insights.
  • Demonstrate ability to use various social media platforms to drive traffic to brand websites.
  • Identify and communicate with social media influencers and bloggers, leveraging those relationships to grow social presence.
  • Use social advertising best practices in executing media buys, developing creative and optimizing campaign performance.
  • Demonstrate the ability to design and build a website using software applications.

Class size varies based on course objectives and the teaching demands of the subject matter. In general, Strayer University aims to keep the student-to-instructor ratio low.

How long does it take to get a degree in business administration?

  • There are 40 11-week courses in this program.
  • How many courses you take at a time will determine how long the overall program will be.
  • Strayer University credits are expressed in quarter hours.
  • One quarter hour of credit is granted for the successful completion of 10 contact hours per course.
  • The standard requirement for one course is for students to spend 10 to 14 hours in weekly work, including in- and out-of-classroom work, for a total of 135 hours by the end of the course. Strayer’s course design uses this requirement to meet applicable regulatory standards.

Accredited online university

Strayer University has distinct accreditations and affiliations that attest to our academic quality. We're committed to meeting quality standards, so you can earn a diploma you're proud to display. View the ACBSP student achievement information.


of Strayer Bachelor of Business Administration alumni agree that their degree was a worthwhile investment.

Strayer Alumni Survey, 2023

Estimate the cost of your degree

How much does a BBA in Social Media Marketing cost?

The cost of a BBA depends on a number of factors, including the price per course, the purchase of textbooks, and the scholarships and financial aid available to you. Read on for a breakdown of the costs, as well as money-saving opportunities associated with the program.

Estimate the cost of your degree

How much does a BBA in Social Media Marketing cost?

The cost of a BBA depends on a number of factors, including the price per course, the purchase of textbooks, and the scholarships and financial aid available to you. Read on for a breakdown of the costs, as well as money-saving opportunities associated with the program.

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How much does a BBA in Social Media Marketing cost?

Program cost breakdown

In most cases, Strayer’s BBA program consists of 40 courses, with the price of $1525 per course. There are additional fees for textbooks and supplies, a $65 technology fee each term and a one-time $150 degree conferral fee.

Transfer credits

Courses from another institution may be eligible for transfer credits to Strayer, which can help reduce the number of courses you need to graduate and your overall tuition. You can transfer up to four classes toward your bachelor’s degree (if approved). The Strayer transfer credit page has more information, as well as a tool to estimate how many transfer credits you may be able to apply to your Strayer degree program.

Scholarships and financial aid

There are a number of financial aid options worth exploring on our financial aid page. To apply for federal aid, prospective students should fill out the Free Application for Federal Student Aid (FAFSA) form. Stafford loans are available for graduate study. These are direct unsubsidized loans, not based on financial need. Unlike subsidized loans, Stafford loan interest will accrue while in the program. Making interest payments while in school will help reduce the amount of principal that would otherwise build up, reducing your end cost.

There are also scholarships and private loans available for Strayer students.

More than 500 organizations – including corporations and community colleges – invest in their employees by partnering with Strayer University to offer access to discounted education programs. If your employer is a Corporate Alliance Partner, you may qualify for programs that can help you discover career pathways in your field.

Private loans

Nonfederal loans can help pay the difference between the cost of attendance and the total of loans and grants received from other tuition assistance programs.

Military tuition assistance

Scholarships are offered to eligible students currently serving in the military, as well as military spouses. Strayer is also approved by Veterans Affairs to accept and process veteran education benefits. Learn more about the Strayer University active military assistance program here.

Veteran benefits

In addition to participating fully in the Yellow Ribbon Program, Strayer is approved by Veterans Affairs to accept and process veteran education benefits. Student veterans can receive transfer credit for military training and life experiences.

What coursework do you need to specialize in social media marketing?

Through cutting-edge coursework, you’ll study ways to develop, implement, manage and analyze social media strategies and campaigns. You’ll also gain an understanding of the consumer decision-making process and marketing approaches you can use to improve consumer sales performance. View all courses

What is a minor in college?

A minor is a group of five courses in a select subject area that can add depth to your resume and round out your degree. Pursuing a minor offers you the opportunity to gain knowledge and skills in a secondary area of interest outside of your major and concentration.

How does a minor work?

Since you can use elective courses to complete a minor, in some cases you may not have to spend extra time or money on additional courses to complete your degree. Keep in mind that courses used to complete your major can’t be applied toward a minor.

Should you get a minor in college?

Getting a minor can help give you professional skills. It demonstrates your forward thinking, self-motivation and organization – all valuable skills in the workplace.

Sample courses

MKT 325 - Social Media Marketing

Examines how social media marketing is used to build relationships with customers, enhance company branding and increase sales. Topics include social networks, blogs, media sharing sites, podcasts, microblogging and other social media technologies. Explores how these technologies can be used to pursue various marketing objectives. Prerequisite: MKT 100

MKT 330 - Marketing Research and Digital Analysis

Discuss marketing research, what kinds of information it can provide, and how it is used. Identify and explain alternative research methods. Examine major types of measurement techniques and data collection methods. Write a marketing research report interpreting research results. Make sound tactical and strategic business decisions based on the proper interpretation of marketing research results.

MKT 315 - Business Logistics Management

Examine the components and configuration of supply chains in support of marketing and retailing operations. Review the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyze considerations for material sourcing, inventory management, distribution channel configuration, forecasting and supply network coordination, channel performance monitoring, technology applications and supply chain design options.

MKT 478 - Social Media Campaign

Discuss social media communication principles and platforms. Apply social media strategies to real projects. Create and implement a social media campaign with benchmarks. Learn how to work within a social media community, act ethically and communicate with varied audiences to build a positive reputation within the community. Understand how to integrate social media marketing into the organizational marketing plan to promote brand/company awareness.

COM 100 - Communication at Work

Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.

BUS 100 - Introduction to Business

Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.

What can you do with a BBA in Social Media Marketing?

Your education can help you pursue your professional and personal goals. While Strayer cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore the potential impact you can have in the social media marketing field.

Versatile skills for your future

The Social Media Marketing concentration prepares students to conduct appropriate research to launch a social media campaign. Students will learn the dynamics that influence customer behaviors and learn about the social media tools that can be used to connect with targeted customers to execute a successful social media campaign.

In addition, students who complete this concentration will be prepared to:

  • Build connections with social media influencers to develop a network.
  • Create and optimize social media content across multiple platforms like Facebook, LinkedIn and Instagram.
  • Create social media marketing plans and social advertising campaigns.
  • Determine which social media platforms and tools can best help an organization meet its marketing goals.
  • Drive web traffic to brand sites through different social media platforms.
  • Engage with followers and assess their expectations based on past social media interactions.
  • Execute media buys using social advertising best practices.
  • Identify KPIs (key performance indicators) and KPAs (key performance areas) to help measure the success of social media campaigns.
  • Monitor social media trends and use them to inform social media strategies.
  • Report on social media metrics to management, content developers and other stakeholders.
  • Stay updated on best practices for each social media platform used by your organization.
  • Track and monitor campaign data and other metrics using social media marketing tools. 

Bachelor of Business Administration admission requirements

Before you can pursue your bachelor’s degree, you have to enroll at Strayer. Here’s what you need to get started for admission to the university.

A completed application and enrollment agreement, as applicable

A diploma from an approved high school or its equivalent

Official copies of transcripts from all other colleges or universities attended

A valid, current and legible government-issued photo ID

Learn more about the admission process at Strayer. Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.

Transferring to Strayer from another university?

Some or all of the credits you’ve earned may be transferable.

International bachelor's students

We welcome international students.

Campus locations

Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.

Ready to take the next step?

Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.