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Bachelor of Business Administration Social Media Marketing
PROGRAM AT A GLANCE
Why earn a social media marketing degree from Strayer?
Take the next step on the path to becoming a social media manager, digital strategist or online content specialist. At Strayer University, a Bachelor of Business Administration (BBA) with a concentration in social media marketing can ground you in the fundamentals of consumer behavior, social media strategies and campaigns, and digital analysis.
- Program details
- Cost & savings
- Courses
- Admissions
What can you do with a social media marketing degree?
Being savvy with social media is a skill online marketers need to reach their audiences. So, use your knowledge of popular social media platforms — from Facebook and Instagram to TikTok and whatever’s next — to grow your skills in the field of digital marketing by earning a social media marketing degree.
Do you need a degree in social media marketing?
- Integrate principles of market research and digital analytics to uncover strategic business insights.
- Demonstrate ability to use various social media platforms to drive traffic to brand websites.
- Identify and communicate with social media influencers and bloggers, leveraging those relationships to grow social presence.
- Use social advertising best practices in executing media buys, developing creative and optimizing campaign performance.
- Demonstrate the ability to design and build a website using software applications.
Class size varies based on course objectives and the teaching demands of the subject matter. In general, Strayer University aims to keep the student-to-instructor ratio low.
How long does it take to get a degree in business administration?
- There are 40 11-week courses in this program.
- How many courses you take at a time will determine how long the overall program will be.
- Strayer University credits are expressed in quarter hours.
- One quarter hour of credit is granted for the successful completion of 10 contact hours per course.
- The standard requirement for one course is for students to spend 10 to 14 hours in weekly work, including in- and out-of-classroom work, for a total of 135 hours by the end of the course. Strayer’s course design uses this requirement to meet applicable regulatory standards.
Accredited online university
Strayer University has distinct accreditations and affiliations that attest to our academic quality. We're committed to meeting quality standards, so you can earn a diploma you're proud to display. View the ACBSP student achievement information.
84
of Strayer Bachelor of Business Administration alumni agree that their degree was a worthwhile investment.
Strayer Alumni Survey, 2021
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*Student is required to take two courses per quarter during disbursement period
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Program cost breakdown
In most cases, Strayer’s BBA program consists of 40 courses, with the price of $1525 per course. There are additional fees for textbooks and supplies, a $65 technology fee each term and a one-time $150 degree conferral fee.
Transfer credits
Courses from another institution may be eligible for transfer credits to Strayer, which can reduce the number of courses you need to graduate and your overall tuition. BBA students can transfer up to 28 classes toward the BBA degree (if approved). Strayer’s transfer credit page has more information as well as a tool to estimate how many transfer credits you may be able to apply to your Strayer degree program.
Scholarships and financial aid
There are a number of financial aid options worth exploring on our financial aid page. To apply for federal aid, prospective students should fill out the Free Application for Federal Student Aid (FAFSA) form. Stafford loans are available for graduate study. These are direct unsubsidized loans, not based on financial need. Unlike subsidized loans, Stafford loan interest will accrue while in the program. Making interest payments while in school will help reduce the amount of principal that would otherwise build up.
There are also scholarships and private loans available for Strayer students.
Save up to $15,250 on your Strayer bachelor’s degree by accessing your general education courses through our affiliate, Sophia Learning.*
*Savings assumes transferring 10 courses taken at Sophia. Eligibility rules apply. Connect with us for details.
Transfer up to 28 classes toward your bachelor’s degree.
More than 500 organizations – including corporations and community colleges – invest in their employees by partnering with Strayer University to offer access to discounted education programs. If your employer is a Corporate Alliance Partner, you may qualify for programs that can help you discover career pathways in your field.
Private loans
Non-federal loans may pay the difference between the cost of attendance and the total of loans and grants received from other tuition assistance programs. The terms and conditions of federal loans are often more favorable than private loans and should be considered before exploring private loans.
Military tuition assistance
Scholarships are offered to eligible students currently serving in the military as well as military spouses. Strayer is also approved by Veterans Affairs to accept and process veteran education benefits. Learn more about Strayer’s active military assistance program here.
Veteran benefits
In addition to participating fully in the Yellow Ribbon Program, Strayer is approved by Veterans Affairs to accept and process veteran education benefits. Student veterans can receive transfer credit for military training and life experiences.
What coursework do you need to specialize in social media marketing?
Through cutting-edge coursework, you’ll study ways to develop, implement, manage and analyze social media strategies and campaigns. You’ll also gain an understanding of the consumer decision-making process and marketing approaches you can use to improve consumer sales performance. View all courses
What is a minor in college?
A minor is a group of five courses in a select subject area that can add depth to your resume and round out your degree. Pursuing a minor offers you the opportunity to gain knowledge and skills in a secondary area of interest outside of your major and concentration.
How does a minor work?
Since you can use elective courses to complete the minor, in most cases you won’t have to spend extra time and money on additional courses to complete your degree. Keep in mind that courses used to complete your major can’t be applied toward a minor.
Should you get a minor in college?
Getting a minor can give you a professional edge. It demonstrates your forward thinking, self-motivation and organization – all valuable skills in the workplace.
Sample courses
Examines how social media marketing is used to build relationships with customers, enhance company branding and increase sales. Topics include social networks, blogs, media sharing sites, podcasts, microblogging and other social media technologies. Explores how these technologies can be used to pursue various marketing objectives. Prerequisite: MKT 100
Discuss marketing research, what kinds of information it can provide, and how it is used. Identify and explain alternative research methods. Examine major types of measurement techniques and data collection methods. Write a marketing research report interpreting research results. Make sound tactical and strategic business decisions based on the proper interpretation of marketing research results.
Examine the components and configuration of supply chains in support of marketing and retailing operations. Review the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyze considerations for material sourcing, inventory management, distribution channel configuration, forecasting and supply network coordination, channel performance monitoring, technology applications and supply chain design options.
Discuss social media communication principles and platforms. Apply social media strategies to real projects. Create and implement a social media campaign with benchmarks. Learn how to work within a social media community, act ethically and communicate with varied audiences to build a positive reputation within the community. Understand how to integrate social media marketing into the organizational marketing plan to promote brand/company awareness.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Bachelor of Business Administration admission requirements
Before you can pursue your bachelor’s degree, you have to enroll at Strayer. Here’s what you need to get started for admission to the university.
A completed application and enrollment agreement, as applicable
A diploma from an approved high school or its equivalent
Official copies of transcripts from all other colleges or universities attended
A valid, current and legible government-issued photo ID
Learn more about the admission process at Strayer. Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
International bachelor's students
We welcome international students.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.