Online Bachelor of Business Administration HEALTH SERVICES ADMINISTRATION

Understand marketing in health care organizations. Topics include the role of marketing in health care organizations, the marketing environment in the health care industry, strategy and market planning, the use of market information systems and market research, market segmentation, shaping product and service offerings, pricing strategies and decisions, designing and managing marketing channels, designing and managing marketing communications, and implementing marketing.

Review current health information systems. Topics include locating, collecting, analyzing, utilizing and reporting health statistics to solve common workplace issues. Learn basic concepts of data quality and methods of presentation. Explore data systems issues as well as health indicators, metrics and measurements to support informed decision making in a health care organization.

Explore contemporary human resource issues in health care management within the U.S. health care system. Contrast the differences between personnel administration and elements of strategic human resource management. Learn key concepts, such as line vs. staff relationships; the manager/employee relationship; job design and analysis; position descriptions; recruitment, retention and promotion; succession planning; legal issues; safety issues; labor relations; training; compensation and benefits; and performance appraisals. Discuss current trends in health care human resource management for context.

Get an overview of health care policy, regulation and law. Topics include sources of common, statutory and constitutional law; contracts and intentional torts; the organization and management of a corporate health care organization (HCO); for-profit and nonprofit HCOs; liability issues for individuals and HCOs; admission and discharge issues; medical staff appointments and privileges; emergency care issues; consent issues for treatment; and taxation and antitrust issues. Discuss current examples of fraud, abuse and corporate compliance programs.

Examines the applications of ethical principles through consideration of typical problem areas encountered in organizations. The course focuses on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights, and international business. The analysis of case situations will illustrate the application of various ethical approaches (utility, individual rights, and justice) in managing organizations.

Explore the role of primary and secondary stakeholders, both within and outside organizations. Investigate ethics and social responsibility and review where organizational activities fall within different continua. Examine the broad forces in business, society and globalization and how stakeholders can influence results in both business and society.

Examine the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. Focus on the ethical implications of strategic choices throughout the course. Exercise your analytic, integrative, decision-making and business communications skills through the use of case analysis and decision making.

Get a basic overview of macro- and microeconomic principles and concepts. Understand the economic dynamics of market forces affecting competition, different economic systems, the role of government in the economy and economic aspects of international trade. Discusses the labor market, interest rates and the supply of money, and the performance of a national economy. Apply economics to business decisions, considering such principles as opportunity costs, diminishing returns and the marginal principle.

Examines the legal environment of today's businesses, the sources of American law, and ethics and corporate social responsibility. Provides an overview of constitutional, statutory, administrative and common law, tort law, agency, contracts, cyber law and privacy, LLCs, corporations, and bankruptcy, intellectual property, securities, consumer protection and environmental law, intellectual property, real property, international law, and the federal and state courts.

Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.