FOR REAL-WORLD CAREERS

An online Bachelor of Marketing will acquaint you with major marketing concepts and practices. In this program, you’ll explore:

  • Market research, customer analysis, product development, integrated marketing communications, pricing, and marketing channels
  • How marketing is integrated within an organization
  • Development of marketing plans and marketing strategies for a variety of socioeconomic environments
  • Using marketing principles to construct product management, pricing, promotion, and distribution theories to achieve objectives
  • Development of effective marketing strategies using web-based business operations, including e-commerce

 

AT-A-GLANCE

Winter Classes Start:

January 6

Courses to Complete:

40

Cost Per Course:

$1,480

Campuses Near You:
FIND MY CAMPUS

ONLINE BACHELOR OF MARKETING COURSES

COURSES IN CONCENTRATION

  • MKT 305 - Consumer Behavior

    Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.

  • MKT 312 - Marketing Communications

    Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.

  • MKT 320 - International Marketing

    Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.

  • MKT 402 - Strategic Market Pricing

    Analyze the critical factors in making pricing decisions and discover a process for cost and pricing analysis. Review the concept of value creation and examine a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examine pricing strategy over the life cycle of products.

  • MKT 475 - Strategic Marketing

    Focus on the strategic marketing plan elements that organizations need to effectively compete in today’s business environment. Use tools for gathering and analyzing marketing data, decision making and implementation. Explore advances in technology and the related impact on the marketing environment, competitiveness and customer information.

COURSES IN MAJOR

  • BUS 302 - MANAGEMENT CONCEPTS

    Provides a survey of fundamental management concepts and techniques. This information contributes to effective management and provides a foundation for the continued study of management applications. Emphasis is placed on the roles, the environment, and the primary functions of the manager (planning, organizing, leading, controlling), as well as the skills required and various techniques used to perform these functions. The course will also highlight the development of management principles and their integration into modern management theory. The communication process, motivation, and operations (production) management are also presented.

  • BUS 309 - BUSINESS ETHICS

    Examines the applications of ethical principles through consideration of typical problem areas encountered in organizations. The course focuses on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights, and international business. The analysis of case situations will illustrate the application of various ethical approaches (utility, individual rights, and justice) in managing organizations.

  • BUS 475 - BUSINESS AND SOCIETY

    Explore the role of primary and secondary stakeholders, both within and outside organizations. Investigate ethics and social responsibility and review where organizational activities fall within different continua. Examine the broad forces in business, society and globalization and how stakeholders can influence results in both business and society.

  • BUS 499 - BUSINESS ADMINISTRATION CAPSTONE

    Examine the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. Focus on the ethical implications of strategic choices throughout the course. Exercise your analytic, integrative, decision-making and business communications skills through the use of case analysis and decision making.

  • ECO 100 - PRINCIPLES OF ECONOMICS

    Get a basic overview of macro- and microeconomic principles and concepts. Understand the economic dynamics of market forces affecting competition, different economic systems, the role of government in the economy and economic aspects of international trade. Discusses the labor market, interest rates and the supply of money, and the performance of a national economy. Apply economics to business decisions, considering such principles as opportunity costs, diminishing returns and the marginal principle.

  • LEG 100 - BUSINESS LAW I

    Examines the legal environment of today's businesses, the sources of American law, and ethics and corporate social responsibility. Provides an overview of constitutional, statutory, administrative and common law, tort law, agency, contracts, cyber law and privacy, LLCs, corporations, and bankruptcy, intellectual property, securities, consumer protection and environmental law, intellectual property, real property, international law, and the federal and state courts.

  • MKT 100 - PRINCIPLES OF MARKETING

    Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.

PROMOTE YOUR EXPERTISE IN MARKETING TO EMPLOYERS

Effectively marketing products and services is arguably the most important factor of business success. The greatest innovation in the world is useless if no one knows that it exists.

 

As you earn an online BBA in marketing from Strayer University, you develop the skills you need to effectively position your company as an industry leader and efficiently reach target audiences while learning on your own flexible schedule.

 

Explore consumer behavior and purchasing decisions. Discuss the tactical elements of winning marketing campaigns, such as paid messaging, organic word-of-mouth, and best practices for launching both digital and traditional marketing campaigns.

Learn how to create a great marketing plan. Analyze pricing policies and value creation. Embrace the chance to develop a deeper understanding of marketing data collection and analysis tools that allow you to gather customer information, gauge the success of campaigns, and get the best ROI for your marketing efforts.

 

The marketing world is fast-paced, competitive, and exciting. Be ready to get deeper into the fray with your Strayer online BBA in marketing.

 

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