For Real-World Careers

An online Bachelor of Marketing will acquaint you with major marketing concepts and practices. In this program, you’ll explore:

  • Market research, customer analysis, product development, integrated marketing communications, pricing, and marketing channels
  • How marketing is integrated within an organization
  • Development of marketing plans and marketing strategies for a variety of socioeconomic environments
  • Using marketing principles to construct product management, pricing, promotion, and distribution theories to achieve objectives
  • Development of effective marketing strategies using web-based business operations, including e-commerce