Advance Your Business Expertise

Getting your Bachelor of Retail Management degree online will allow you to:

  • Examine the models for successful store-based, online, and non-store retail operations
  • Learn the key areas of retail operations management, such as merchandising, finance, human resource management, customer service, logistics, and retail marketing
  • Develop a retailing strategy for e-commerce, store facilities, and direct marketing operations
  • Understand the critical aspects of consumer behavior that shape retail strategy
  • Use sales and retail marketing approaches to develop strong consumer service skills
  • Use retail marketing and retail management principles to make effective operational decisions concerning merchandising, store atmospherics, branding, customer services, pricing, promotion, distribution, and customer relations