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Online Bachelor of Science in Business Administration

Retail Management

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Advance Your Business Expertise

Getting your Bachelor of Retail Management degree online will allow you to:

Examine the models for successful store-based, online, and non-store retail operations
Learn the key areas of retail operations management, such as merchandising, finance, human resource management, customer service, logistics, and retail marketing
Develop a retailing strategy for e-commerce, store facilities, and direct marketing operations
Understand the critical aspects of consumer behavior that shape retail strategy
Use sales and retail marketing approaches to develop strong consumer service skills
Use retail marketing and retail management principles to make effective operational decisions concerning merchandising, store atmospherics, branding, customer services, pricing, promotion, distribution, and customer relations

AT-A-GLANCE

Next Start Date:	October 1
Courses to Complete:	40
Cost Per Course:	$1,455

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Online Bachelor of Retail Management Courses

Courses in Concentration
Courses in Major

Courses in Concentration

MKT 305 - Consumer Behavior

Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
MKT 310 - Retail Management

Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.
MKT 312 - Marketing Communications

Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.
MKT 402 - Strategic Market Pricing

Analyze the critical factors in making pricing decisions and discover a process for cost and pricing analysis. Review the concept of value creation and examine a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examine pricing strategy over the life cycle of products.
MKT 315 - Business Logistics Management

Examine the components and configuration of supply chains in support of marketing and retailing operations. Review the considerations for aligning the supply chain configuration to the overall marketing strategy. Analyze considerations for material sourcing, inventory management, distribution channel configuration, forecasting and supply network coordination, channel performance monitoring, technology applications and supply chain design options.

Courses in Major

BUS 302 - Management Concepts

Review fundamental management concepts and techniques that contribute to effective management and provide a foundation for the development of a wide variety of business skills. Focus on the roles, the environment and the primary functions of the manager (planning, organizing, leading, controlling), as well as the skills required and various techniques used to perform these functions. Follow the development of management principles and their integration into modern management theory. Topics include the communication process, motivation and operations (production) management.
BUS 309 - Business Ethics

Apply ethical principles to typical business challenges. Focus on the ethical perspectives of business decision-making and policy development in a variety of key areas including individual behavior, human resource management, work environments, marketing, property rights and international business. Analyze case situations to illustrate the application of various ethical approaches (utility, individual rights and justice) in managing organizations.
BUS 475 - Business and Society

Explore the role of primary and secondary stakeholders, both within and outside organizations. Investigate ethics and social responsibility and review where organizational activities fall within different continua. Examine the broad forces in business, society and globalization and how stakeholders can influence results in both business and society.
BUS 499 - Business Administration Capstone

Examine the processes by which organizations formulate strategy, implement policy, and evaluate outcomes in the highly competitive and dynamic global environment. Focus on the ethical implications of strategic choices throughout the course. Exercise your analytic, integrative, decision-making and business communications skills through the use of case analysis and decision making.
ECO 100 - Principles of Economics

Get a basic overview of macro- and microeconomic principles and concepts. Understand the economic dynamics of market forces affecting competition, different economic systems, the role of government in the economy and economic aspects of international trade. Discusses the labor market, interest rates and the supply of money, and the performance of a national economy. Apply economics to business decisions, considering such principles as opportunity costs, diminishing returns and the marginal principle.
LEG 100 - Business Law I

Analyze the process by which substantive rights and duties are enforced, including legal pleadings, discovery procedures, pre- and post-trial motions, jurisdiction, venue, trial by jury, equity and previous adjudication problems.
MKT 100 - Principles of Marketing

Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix, (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.

MAKING SENSE OF THE COMPLICATED — AND COMPETITIVE — RETAIL ENVIRONMENT

The retail environment is undergoing a complex evolution in the United States. Earn your retail management degree online at Strayer University and prepare yourself for an exciting future.

Gain a solid foundation with our online Bachelor of Business Administration concentration in retail management by exploring the operating models for retail businesses in the modern landscape: brick-and-mortar, online, and non-store operations. Delve into the intricacies of retail management, including product sourcing, pricing, people, and promotion.

Dive deeper into consumer behavior and understand what makes them tick — and, more importantly, what makes them purchase. Learn more about the in-store and digital strategies that impact user experience, shape brand impressions, and turn into conversions.

You’ll explore retail and management principles that enable you to make sound business decisions about merchandise, branding, store atmosphere, marketing, and customer relations. Your understanding of key functional areas will be elevated by strategic decision-making techniques.

Establish your role in management, sales performance, and customer satisfaction with a retail management degree from Strayer.

Other Bachelor of Science in Business Administration Concentrations

Expand Your Options

Each Bachelor of Science in Business Administration concentration can provide you with skills you’ll be able to apply immediately. You may want to explore these other Bachelor of Science in Business Administration concentrations.

Bachelor of Business Administration

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