Online Bachelor of Business Administration Retail Management

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Get on the cutting edge of retail trends

The way people buy goods and services has never been more complex – and potentially profitable. An online retail management degree from Strayer can help you expand your expertise in this diverse field and reach for new horizons in retail.

Summer Classes Start on July 6

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Program at a glance

40

11-week courses in the program

$1480

Cost per course

Online

Earn your degree online with Strayer

Map booming trends in retail

What makes consumers buy? Who’s coming up with the best business models for capturing retail dollars? You can be part of the answers when you earn a BBA that focuses on retail management.

Build your skills

Learn the key areas of retail operations management, such as merchandising, finance, human resource management, customer service, logistics and retail marketing.
Develop a retailing strategy for e-commerce, store facilities, and direct marketing operations.
Understand the critical aspects of consumer behavior that shape retail strategy.
Use sales and retail marketing approaches to develop strong consumer service skills.
Develop strategic management plans for retail operations based on consumer behavior analysis, marketing communication principles, supply chain configuration and cost and pricing analysis.

Features

Add essential skills to your résumé

Along with your degree, you’ll start your career with skills employers want, from social awareness to problem-solving.

Save on your degree

For every three classes you pass, you’ll earn one on us at the end of your program. Eligibility and participation rules apply.

Bingeworthy courses

Learning comes to life through short, documentary-style videos that blend core subject matter with stories about real people.

The high-quality higher education you deserve

Strayer University is proud to be certified or accredited by five respected organizations. We’re committed to meeting quality standards, so you can earn an industry-recognized diploma you’re proud to display.

Affording your degree

At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.

$1480

cost per course

$150

degree conferral (one-time only)

$65

technology fee (one per term)

Ways to reduce your cost

Transfer Credits

Transfer up to 28 classes toward your bachelor’s degree.

Graduation Fund

Save up to 25% off the cost of your bachelor’s degree. Eligibility rules apply.

Explore additional scholarships & ways to save.

Get a customized cost breakdown

Connect with an admissions officer to get a sense of what your total program cost will be.

Request a cost breakdown

From on the shelf to online, see where retail is headed

Discover ways to keep retail brands top of mind for consumers, support physical stores and push the limits with digital, online sales. Through your courses in this retail management degree, you’ll learn how retail works – and how it can work better. View all courses.

Sample courses

Online

Retail Management

Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.

Online

Marketing Communications

Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.

Online

Social Media Strategy

Identify the social media marketing process. Discuss the major social media marketing portals that can be used to promote a company, brand, product, service or person. Learn how to measure success within a social media strategy. Describe how social media marketing impacts traditional marketing strategy. Develop effective social media marketing strategies for different types of industries and businesses.

Online

Strategic Market Pricing

Analyze the critical factors in making pricing decisions and discover a process for cost and pricing analysis. Review the concept of value creation and examine a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examine pricing strategy over the life cycle of products.

Online

Communication at Work

Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.

Online

Introduction to Business

Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.

Bachelor’s admission requirements

Before you can pursue your bachelor’s degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.