Online Bachelor of Business Administration Retail Management
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Get on the cutting edge of retail trends
The way people buy goods and services has never been more complex – and potentially profitable. An online retail management degree from Strayer can help you expand your expertise in this diverse field and reach for new horizons in retail.
Fall classes start on October 6
Program at a glance
11-week courses in the program
Cost per course
Earn your degree online with Strayer
Map booming trends in retail
What makes consumers buy? Who’s coming up with the best business models for capturing retail dollars? You can be part of the answers when you earn a BBA that focuses on retail management.
Build your skills
- Learn the key areas of retail operations management, such as merchandising, finance, human resource management, customer service, logistics and retail marketing.
- Develop a retailing strategy for e-commerce, store facilities, and direct marketing operations.
- Understand the critical aspects of consumer behavior that shape retail strategy.
- Use sales and retail marketing approaches to develop strong consumer service skills.
- Develop strategic management plans for retail operations based on consumer behavior analysis, marketing communication principles, supply chain configuration and cost and pricing analysis.
Add essential skills to your résumé
Save on your degree
The high-quality higher education you deserve
Affording your degree
At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.
cost per course
degree conferral (one-time only)
technology fee (one per term)
Ways to reduce your cost
Transfer up to 28 classes toward your bachelor’s degree.
Save up to 25% off the cost of your bachelor’s degree. Eligibility rules apply.
From on the shelf to online, see where retail is headed
Discover ways to keep retail brands top of mind for consumers, support physical stores and push the limits with digital, online sales. Through your courses in this retail management degree, you’ll learn how retail works – and how it can work better. View all courses.
Examine strategic retail management using various forms of store-based, online and non-store-based retailing. Review critical principles such as strategic planning considerations, the structure of retail firms, consumer behavior, market research and location considerations. Examine the key functional areas of managing retail operations including merchandising, finance, human resource management, operations management, logistics, retail image and atmosphere, and the marketing functions of pricing and promotion.
Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage.
Identify the social media marketing process. Discuss the major social media marketing portals that can be used to promote a company, brand, product, service or person. Learn how to measure success within a social media strategy. Describe how social media marketing impacts traditional marketing strategy. Develop effective social media marketing strategies for different types of industries and businesses.
Analyze the critical factors in making pricing decisions and discover a process for cost and pricing analysis. Review the concept of value creation and examine a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examine pricing strategy over the life cycle of products.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Bachelor’s admission requirements
Before you can pursue your bachelor’s degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
We welcome more than 1,200 international students from more than 110 countries.
Experience the Strayer difference
Your admissions officer and student services coach will mentor, motivate and support you from enrollment to the day you graduate.