Online Master of Science in Management

Marketing Management

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Enhance Your Career

Getting your marketing management degree online will allow you to develop your integrated marketing communication and planning skills while you improve your ability to develop strategic marketing plans. In this program, you’ll:

Learn how to develop strong, effective teams
Understand how to support and enhance business goals by developing the management competencies needed to thrive in today’s dynamic global markets
Learn to set product and pricing strategies; conduct market and customer research; and manage activities, people, and projects in advertising and communications
Apply the marketing planning process and formulate marketing strategies to fit different environments
Use marketing principles to construct product management, pricing, promotion, and distribution plans to achieve stated marketing objectives
Develop effective marketing strategies using web-based business operations

AT-A-GLANCE

Next Start Date:	October 1
Courses to Complete:	12
Cost Per Course:	$2,465

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Online Master of Marketing Management Courses

Courses in Concentration
Courses in Major

Courses in Concentration

MKT 500 - Marketing Management

Apply the major elements of the marketing process, including domestic and foreign market assessment, strategic planning and the development of an effective marketing mix (product, price, promotion and distribution) to create customer value. Analyze key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies and the design of marketing channels (promotion and distribution). Examine the integration of marketing with other functions in a business organization.
MKT 505 - International Marketing

Review the structure for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing and legal aspects. Focus on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia and the Americas).
MKT 510 - Consumer Behavior

Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.

Courses in Major

BUS 508 - Contemporary Business

Examine the functions and processes within a business enterprise and key factors affecting productivity. Review the dynamics of the business operations environments both internal and external factors affecting competition and considerations for global operations. Receive a conceptual base for assessing and enhancing strategic performance in a business organization through the integration of the core business functions, effective resource management and sound leadership.
BUS 520 - Leadership and Organizational Behavior

Analyze the interaction of individual, group and organizational dynamics that influence human behavior in business and determine appropriate management approaches to foster a productive work environment. Examine a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change. Receive a conceptual base for interpreting, assessing, and influencing human behavior in an organization.
CIS 500 - Information Systems for Decision Making

Examine the strategic use and trends of organizational information systems with emphasis on the application of information technology. Study key computing concepts in the strategic context in which information technology is used with emphasis on how information technology enables improvement in quality, timeliness and competitive advantage.
HRM 530 - Strategic Human Resource Management

Analyze workforce management processes in light of their strategic importance. Examine the relationships between the traditional human resource functions and the various business functions so that efficiency and effectiveness are balanced and optimized. Review these processes and relationships in both the domestic and global environments now and in the future.
LEG 500 - Law, Ethics and Corporate Governance

Examine and evaluate the legal environment and ethical challenges of management and organizations. Review approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership. Analyze the impact of management decisions, corporate governance and the leaders individual conduct on a business ability to meet its obligations to stakeholders. Evaluate alternative courses of action from an economic, legal and ethical perspective to ensure management meets corporate responsibilities to create wealth, obey the law and observe society's ethical standards. Examine the key elements of effective corporate governance, the predominate schools of ethical thought in relation to strategic management and the ethical consideration for global operations.
MGT 500 - Modern Management

Explore the foundation of management principles and their integration into modern management theory. Address the primary functions of managers, which include planning, organizing, leading and controlling. See how effective management can lead to a competitive advantage that sustains the organization.
MGT 505 - Managerial and Business Communication

This course examines communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication. The focus is on providing basic knowledge and a broad overview of communication practices in the workplace along with providing an understanding that communication is essential to decision making and fundamental to success in a global marketplace.
MGT 510 - Global Business Management

Examine communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication. Focus on basic knowledge and a broad overview of communication practices in the workplace, along with an understanding that communication is essential to decision making and fundamental to success in a global marketplace.
MGT 599 - Management Capstone

To be taken as last or next to last course.
This course is the capstone course for MSM program and it needs to be taken as the last or the second to the last course in the program. It examines the strategic management process including the development and implementation of successful organizational strategies that deliver business results. The course requires students to synthesize and integrate management, leadership, project management and marketing theory and practice from prior courses through the whole MSM program. Students are able to apply and exercise the analytic, integrative, and decision-making skills through the use of the case analysis and projects which involves core management functions, leadership challenges, and organizational performance considerations and prepares students for the real world management challenges. A grade of “B” or higher is required.
NOTES: This course not approved in Florida and Tennessee. Students in these states must take BUS 599 Strategic Management as the capstone course instead of MGT 599.

THE VISION TO SEE THE BIG PICTURE

Getting ahead in the current marketing environment means seeing the big picture.

Yes, there are important roles for specialists and subject-matter experts. The leaders who can tie together digital, traditional, and emerging marketing platforms to create real business results, however, are today’s new rock stars.

Earning a concentration in marketing management as part of your online Master of Science in Management degree from Strayer University helps open this door to stardom.

When you successfully complete your marketing management degree online, you enjoy the benefit of enhancing your career in real time while absorbing key lessons in team-building, management, research, strategy, and digital operations on your own flexible schedule.

Our Master of Science in Management degree provides the vision to grasp the marketing opportunities presented by the technological innovations driving the media landscape, while harnessing the tried-and-true lessons that underpin the industry.

Excited about pursuing your marketing management degree online? We’re ready to get started when you are.

Other Master of Management Concentrations

Expand Your Options

Each online Master of Management concentration can provide you with skills you’ll be able to apply immediately. You may want to explore these other Master of Management concentrations.

Master of Science in Management