Winter Classes Start:
January 6
Courses to Complete:
10
Cost Per Course:
$2,985
Build familiarity with key marketing, operational, and survey metrics. Learn how this data impacts businesses of all sizes in key areas like ROI, growth plans, market demand, customer value, KPIs, social reach, call center metrics, and pricing.
Use case studies citing real statistics and scenarios to examine how business data and proper interpretation/analysis can help inform and justify business decisions. Topics covered will include: decision support modeling, pricing and revenue optimization, data mining, market/business forecasting and financial simulations.
Examine the various types of established and emerging data available to businesses – finance, marketing, sales, accounting, management – and the tools used to interpret that information. Topics covered will include: sales reports, P&L statements, government/institutional statistics, web traffic and social media reach.
The course is designed with a focus on accounting to meet the needs of managers and stresses the interpretation and uses of accounting information. The information presented in the course is designed for a user of accounting information instead of the preparer. Key concepts include financial statements and ratio analysis, uses of accounting information for decision-making and planning.
Learn to become a successful communicator, a key skill for upper and senior-management positions. This course will focus on the areas of clarity, confidence, persuasion and passion, teaching students how to apply these traits to both their spoken and written words, as well as posture and body language.
Analyze the interaction of individual, group and organizational dynamics that influence human behavior in business and determine appropriate management approaches to foster a productive work environment. Examine a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change. Receive a conceptual base for interpreting, assessing, and influencing human behavior in an organization.
Examine the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyze the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Exercise analytic, integrative and decision-making skills through the use of case analysis. Make decisions involving the core business functions, leadership challenges and global operations.
Apply relevant economic theory to develop a framework of analysis and techniques that you can use to decide how to allocate a firm’s scarce resources to achieve its objectives. Use economic analysis to support business strategy decisions that promote competitiveness in an environment of changing domestic and international market conditions, government regulations, trade policies and resource availability. Systematically analyze how global economic integration affects the production, input sourcing and pricing decisions of firms operating in different market structures.
Understand financial concepts and review the basic tools and strategies for making financial decisions. Measure and compare risks across investment opportunities. Analyze how organizations choose the set of securities they issue to raise capital from investors as well as how organizations form a capital structure. Examine how the choice of capital structure affects the value of the firm.
Examine and evaluate the legal environment and ethical challenges of management and organizations. Review approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership. Analyze the impact of management decisions, corporate governance and the leaders individual conduct on a business ability to meet its obligations to stakeholders. Evaluate alternative courses of action from an economic, legal and ethical perspective to ensure management meets corporate responsibilities to create wealth, obey the law and observe society's ethical standards. Examine the key elements of effective corporate governance, the predominate schools of ethical thought in relation to strategic management and the ethical consideration for global operations.
This course explores how business leaders can apply statistical thinking to improving business process and performance. The course presents concepts related to statistical thinking with a business environment, statistical tool and techniques and formalized statistical methods.
Apply the major elements of the marketing process, including domestic and foreign market assessment, strategic planning and the development of an effective marketing mix (product, price, promotion and distribution) to create customer value. Analyze key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies and the design of marketing channels (promotion and distribution). Examine the integration of marketing with other functions in a business organization.
Data fuels successful businesses. Companies that respect the numbers have an advantage over competitors still adapting to the Big Data environment.
Data fuels successful careers, too. Strayer University’s master’s in business data gives you the skills you need to uncover vital insights hidden inside the numbers.
Our business data concentration incorporates data processing technology used by industry leaders to craft recommendations based on sound business rationale.
Sometimes, however, data is only part of the package — you need to convince your team, or company leadership, to buy into your vision.
That’s why Strayer’s master’s in business data also covers the communication and leadership skills you need to effectively present your data-based findings and influence the direction you know your company needs to take.
Develop a holistic understanding of technical data analysis methods. Sharpen your management and marketing skills. Deepen your ability to analyze data and amplify your contribution to your business. Start your studies now.
Each online Master of Business Administration concentration can provide you with skills you’ll be able to apply immediately. You may want to explore these other Master of Business Administration concentrations.
