Master of Science in Management Marketing Management
Grow as a leader in marketing management
Looking for a way to take the lead in marketing communication and planning and grow your leadership skills? The Strayer MS in Management, Marketing concentration can help you develop the latest marketing competencies and technological innovations in use in today’s business landscape. Hone your team-building, management, research, strategy and marketing campaign leadership skills with a master’s program that can help you reach your goals.
- Program details
- Cost & savings
Create a marketable plan for your future
This program can help you gain the skills to take your marketing career to the next level. Learn to create dynamic marketing plans and PR strategies, analyze consumer behavior and develop effective marketing strategies within major global markets.
Build your skills
- Make decisions related to domestic and international marketing strategies that are informed by marketing processes and consumer behavior principles.
The high-quality higher education you deserve
Affording your degree
At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.
cost per course
degree conferral (one-time only)
technology fee (one per term)
Become an integrated marketing expert
Develop the skills you need to lead the marketing charge at your organization, grounded in real-world marketing principles, strategies and processes. You’ll be able to put what you learn to work in your current position or work toward your future goals. View all courses.
As a digital entrepreneur, you’re never far from marketing. This course will delve into creating marketing and PR strategies to grow your digital business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media and creating a buzz. An overview of SEO, analytics, ROMI and formulating marketing and public relations plans will be included as well.
Review the structure for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing and legal aspects. Focus on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia and the Americas).
Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.
Analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determine appropriate management approaches to foster a productive work environment. Examines a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture and managing change. Provides a conceptual base for managers to interpret, assess and influence human behavior in an organization.
Explore the foundation of management principles and their integration into modern management theory. Address the primary functions of managers, which include planning, organizing, leading and controlling. See how effective management can lead to a competitive advantage that sustains the organization.
This course examines management theories and practices in the context of global and international organizations. Emphasis is placed on essential management areas including strategic planning, management styles, negotiations and human resources management in a global organization.
Master’s admission requirements
Before you can pursue your master’s degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
We welcome international students from around the globe.