Online Master of Science in Management Marketing Management
PROGRAM AT A GLANCE
Why earn a marketing management MSM from Strayer?
Our Master of Science in Management (MSM), Marketing Management program can help you hone the team-building, research, strategy and marketing campaign leadership skills you need to become an integrated marketing expert.
Find your path in marketing management
Pursue your career goals with a Master of Science in Management, Marketing Management. Learn to create dynamic marketing plans and PR strategies, analyze consumer behavior and lead domestic and global marketing campaigns.
Skills you’ll learn in a Strayer Master of Science in Management, Marketing Management concentration
A Strayer degree can help prepare you for career opportunities in marketing management while offering support, flexible learning options and career planning every step of the way.
- Make decisions related to domestic and international marketing strategies that are informed by marketing processes and consumer behavior principles.
- Apply theoretical constructs of analytical, technical and research skills related to management practices to measure the effectiveness of management goals and performance within individuals and organizations.
- Demonstrate an understanding of business concepts and functional areas within an organization to align management practices with business goals.
- Develop ethical management practices to support employment procedures that foster a welcoming and supportive work environment.
- Motivate individuals and teams through the application of leadership practices and communication.
- Create management strategies that support organizational goals and are responsive to internal, external and global changes.
- Examine management theories and practices in the context of global and international organizations.
- Learn approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership in an organizational setting.
Earn your degree from an accredited university
Strayer University is an accredited institution and a member of the Middle States Commission on Higher Education (MSCHE or the Commission) www.msche.org. Strayer University’s accreditation status is Accreditation Reaffirmed. The Commission’s most recent action on the institution’s accreditation status on June 22, 2017 was to reaffirm accreditation. MSCHE is recognized by the U.S. Secretary of Education to conduct accreditation and pre-accreditation (candidate status) activities for institutions of higher education including distance, correspondence education, and direct assessment programs offered at those institutions. The Commission’s geographic area of accrediting activities is throughout the United States.
Estimate the cost of your degree
How much does an MS in marketing management cost?
Estimate the cost of your degree
How much does an MS in marketing management cost?
Expected Graduation
...
Approximate Total
...
*Student is required to take two courses per quarter during disbursement period
PREPARING YOUR RESULTS
Time commitment
Calculate the approximate time commitment of your degree.
| Course load | ... courses/term |
| Classroom time | ... hours/week |
| Terms per year | ... terms |
| Terms to graduation | ... terms |
Cost analysis
Calculate the approximate cost of your degree
| Tuition | ... |
| Books | ... |
| Fees | ... |
| No-cost gen ed | $0 |
| Transfer credits | ... |
| Transfer Credit Scholarship | $0 |
| $4K scholarship | $0 |
| Strayer Learn and Earn Scholarship | $0 |
| Approximate total | ... |
Program cost breakdown
The MSM program consists of 12 courses, with the price of $2,490 per course. There are additional fees for textbooks and supplies, a $65 technology fee each term and a one-time $150 degree conferral fee.
Transfer credits
Courses from another institution may be eligible for transfer credits to Strayer, which can help reduce the number of courses you need to graduate and your overall tuition. You can transfer up to four classes toward your master’s degree. The Strayer transfer credit page has more information as well as a tool to estimate how many transfer credits you may be able to apply to your Strayer degree program.
Students enrolled in the Master of Business Administration in North Carolina or Pennsylvania may transfer up to four classes
Scholarships and financial aid
There are a number of financial aid options worth exploring on our financial aid page. To apply for federal aid, prospective students should fill out the Free Application for Federal Student Aid (FAFSA) form. Stafford loans are available for graduate study. These are direct unsubsidized loans, not based on financial need. Unlike subsidized loans, Stafford loan interest will accrue while in the program. Making interest payments while in school will help reduce the amount of principal that would otherwise build up, reducing your end cost.
There are also scholarships and private loans available for Strayer students.
More than 500 organizations invest in their employees by partnering with Strayer University to offer access to tuition savings and other educational benefits. If your employer is a corporate partner, you may qualify for programs that can help you discover career pathways in your field.
Private loans
Non-federal loans may pay the difference between the cost of attendance and the total of loans and grants received from other tuition assistance programs. The terms and conditions of federal loans are often more favorable than private loans and should be considered before exploring private loans.
Military tuition assistance
Scholarships are offered to eligible students currently serving in the military, as well as military spouses. Strayer is also approved by Veterans Affairs to accept and process veteran education benefits. Learn more about the Strayer University active military assistance program here.
Veteran benefits
In addition to participating fully in the Yellow Ribbon Program, Strayer is approved by Veterans Affairs to accept and process veteran education benefits. Student veterans can receive transfer credit for military training and life experiences.
What coursework do you need to specialize in marketing management?
Develop the skills you need to lead the marketing charge at your organization, grounded in real-world marketing principles, strategies and processes. Then apply what you’ve learned to your current position and future goals. View all courses.
Core MS in Management courses
Applies the major elements of the marketing process, including domestic and foreign market assessment, strategic planning and the development of an effective marketing mix (product, price, promotion and distribution) to create customer value. Analyzes key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies and the design of marketing channels (promotion and distribution). Examines the integration of marketing with other functions in a business organization.
Review the structure for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing and legal aspects. Focus on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia and the Americas).
Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.
Explore the foundation of management principles and their integration into modern management theory. Address the primary functions of managers, which include planning, organizing, leading and controlling. See how effective management can lead to a competitive advantage that sustains the organization.
This course examines management theories and practices in the context of global and international organizations. Emphasis is placed on essential management areas including strategic planning, management styles, negotiations and human resources management in a global organization.
MSM admission requirements
Before you can pursue your master's degree, you'll need to enroll at Strayer. Here's what you'll need to get started for admission to the university.
A completed application and enrollment agreement, as applicable
Proof of a completed baccalaureate degree from an accredited college or university with a cumulative GPA of 2.50 out of 4.0
Official copies of transcripts from all other colleges or universities attended
A valid, current and legible government-issued photo identification
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
International master’s students
We welcome international students.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.