Online Master of Science in Management Marketing Management
PROGRAM AT A GLANCE
Why earn a marketing management MSM from Strayer?
Our Master of Science in Management (MSM), Marketing Management program can help you hone the team-building, research, strategy and marketing campaign leadership skills you need to become an integrated marketing expert.
Find your path in marketing management
Pursue your career goals with a Master of Science in Management, Marketing Management. Learn to create dynamic marketing plans and PR strategies, analyze consumer behavior and lead domestic and global marketing campaigns.
Skills you’ll learn in a Strayer Master of Science in Management, Marketing Management concentration
A Strayer degree can help prepare you for career opportunities in marketing management while offering support, flexible learning options and career planning every step of the way.
- Make decisions related to domestic and international marketing strategies that are informed by marketing processes and consumer behavior principles.
- Apply theoretical constructs of analytical, technical and research skills related to management practices to measure the effectiveness of management goals and performance within individuals and organizations.
- Demonstrate an understanding of business concepts and functional areas within an organization to align management practices with business goals.
- Develop ethical management practices to support employment procedures that foster a welcoming and supportive work environment.
- Motivate individuals and teams through the application of leadership practices and communication.
- Create management strategies that support organizational goals and are responsive to internal, external and global changes.
- Examine management theories and practices in the context of global and international organizations.
- Learn approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership in an organizational setting.
Earn your degree from an accredited university
Strayer University is an accredited institution and a member of the Middle States Commission on Higher Education (MSCHE or the Commission) www.msche.org. Strayer University’s accreditation status is Accreditation Reaffirmed. The Commission’s most recent action on the institution’s accreditation status on June 22, 2017 was to reaffirm accreditation. MSCHE is recognized by the U.S. Secretary of Education to conduct accreditation and pre-accreditation (candidate status) activities for institutions of higher education including distance, correspondence education, and direct assessment programs offered at those institutions. The Commission’s geographic area of accrediting activities is throughout the United States.
Master of Science in Management in Marketing Management cost breakdown
- 12 courses, $2490 per course
- $65 technology fee each term
- $150 one-time degree conferral fee
- Additional costs for textbooks and supplies
Estimate the cost of your degree
How much does a Master of Science in Management in Marketing Management cost?
Estimate the cost of your degree
How much does a Master of Science in Management in Marketing Management cost?
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*Student is required to take two courses per quarter during disbursement period
PREPARING YOUR RESULTS
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Opportunities to save on tuition
$4K Alumni Master’s Scholarship
If you’re a Strayer University Alumni and ready to pursue a master’s degree, our Alumni Scholarship can save you $4,000. All you need to do is register for an eligible Strayer graduate program, maintain a GPA of 2.5 or greater and meet eligibility requirements.
50% off Master’s Scholarship
Enroll in two master’s courses, get 50% off tuition. Summer or fall 2025 term only.*
*Eligibility rules, restrictions and exclusions apply.
Civic and Community Alliance Scholarship
Ready to earn an affordable Strayer degree? Admitted Strayer or JWMI students who are employed in certain civic roles or volunteer for a nonprofit may be eligible to receive 25% off tuition for the duration of their program.
What coursework do you need to specialize in marketing management?
Develop the skills you need to lead the marketing charge at your organization, grounded in real-world marketing principles, strategies and processes. Then apply what you’ve learned to your current position and future goals. View all courses.
Core MS in Management courses
Applies the major elements of the marketing process, including domestic and foreign market assessment, strategic planning and the development of an effective marketing mix (product, price, promotion and distribution) to create customer value. Analyzes key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies and the design of marketing channels (promotion and distribution). Examines the integration of marketing with other functions in a business organization.
Review the structure for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing and legal aspects. Focus on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia and the Americas).
Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.
Explore the foundation of management principles and their integration into modern management theory. Address the primary functions of managers, which include planning, organizing, leading and controlling. See how effective management can lead to a competitive advantage that sustains the organization.
This course examines management theories and practices in the context of global and international organizations. Emphasis is placed on essential management areas including strategic planning, management styles, negotiations and human resources management in a global organization.
Apply for your Marketing Management degree today
An admissions officer can help you choose the right program, register for classes, transfer credits and find cost-savings opportunities.
Here’s what you’ll need to get started:
A completed application and enrollment agreement, as applicable
A diploma from an approved high school or its equivalent
Official copies of transcripts from all colleges or universities attended
A valid, current and legible government-issued photo ID
Fall classes start on October 6
Learn more about Strayer University’s admissions process.
Transferring to Strayer from another university?
Transfer up to four eligible classes from a prior college or university to your master’s degree, saving time and money.
Strayer welcomes international students
Strayer University is proud to have hosted more than 4,000 international students from over 143 countries. Earn your degree in the U.S. or completely online in your home country – it’s your choice.
Campus locations
Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow.
Ready to take the next step?
Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration.