FOR REAL-WORLD CAREERS

Your MBA in Marketing degree will give you the skills to:

  • Create global marketing strategies
  • Develop social media marketing strategies 
  • Apply marketing approaches to consumer behavior, recognizing the implication on marketing strategies

AT-A-GLANCE

Spring Classes Start:

April 6

Courses to Complete:

10

Cost Per Course:

$2,985

Campuses Near You:
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ONLINE MBA IN MARKETING COURSES

COURSES IN CONCENTRATION

  • MKT 515 - Global Marketing Management

    This course explores how business managers create global marketing strategies within a competitive environment. Key concepts presented include understanding the global cultural environment and buying behavior, marketing research and global marketing strategies related to products, pricing, and logistic.

  • MKT 506 - Integrated Marketing Communications

    Examine the formulation of integrated marketing communication strategies to achieve marketing objectives. Analyze the use of advertising, sales promotion, public relations, sponsorships and other communication resources to promote sales, position products, develop brand equity and support marketing actions. Examine the use of traditional and nontraditional media in the marketing mix.

  • MKT 510 - Consumer Behavior

    Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.

  • MKT 550 - Marketing Research

    Examine the concept of conducting marketing research projects to enable effective marketing decision making. Apply both qualitative and quantitative research techniques; questionnaire design; research design; different types of surveys and test marketing; and other aspects of the research process. Focus on designing and implementing a marketing research project.

COURSES IN MAJOR

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  • COM 510 - Business Communications: Using Social Media To Boost Your Personal Brand

    You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.

  • BUS 520 - Leadership and Organizational Behavior

    Analyzes the interaction of individual, group, and organizational dynamics that influence human behavior in organizations and determines appropriate management approaches to foster a productive work environment. Examines a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture and managing change. Provides a conceptual base for managers to interpret, assess and influence human behavior in an organization.

  • BUS 599 - Strategic Management

    Examines the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision-making that will involve the core business functions, leadership challenges and global operations.

  • ECO 550 - Managerial Economics and Globalization

    This course demonstrates how the U.S. and global economies function and how they impact your digital business. Topics covered include the power of markets, economic incentives, productivity and human capital, financial markets, government and political influence, the Federal Reserve, trade, and globalization. It will also get into the impact of technical advances such AI, robotics, automation and their related implications for the unscaled economy of the future.

  • FIN 534 - Financial Management: From Wall Street To Board Room

    Understanding financial concepts from board room basics to Wall Street wisdom is crucial at your digital startup. This course will provide an overview of key financial principles, statements and reports. Topics covered include financial concepts and analysis, the stock market, mergers and acquisitions, and financial statement development and evaluation as well ast FinTech topics such as blockchain, AI and cryptocurrency.

  • LEG 500 - Law, Ethics, and Corporate Governance

    Understand how to apply ethics and evaluate the legal environment when making business decisions in the Digital Age. This course reviews approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership at a digital startup. Learners will analyze the impact of management decisions, corporate governance and the leader's individual conduct on a digital business's ability to protect its business and meet its obligations to stakeholders.

  • MAT 510 - Business Statistics: Statistics For Strategic Decision Making

    It’s all about the numbers. This course provides an overview of data analytics and statistics using tools such as Excel to make strategic business decisions. Topics covered include Key Performance Indicators, storytelling with data, Excel basics, data analysis, statistical concepts, and dashboards/business decision making using analytics.

  • MKT 500 - Marketing Management: Marketing And PR In The 21st Century

    As a digital entrepreneur, you’re never far from marketing. This course will delve into creating marketing and PR strategies to grow your digital business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media and creating a buzz. An overview of SEO, analytics, ROMI and formulating marketing and public relations plans will be included as well.

POSITION YOURSELF AS THE EXPERT

You are your own brand. When you earn your master’s in marketing online at Strayer University, you can position yourself as an invaluable addition to any employer’s executive marketing team.

 

Strayer’s Master of Business Administration in Marketing program prepares students to be leaders in brand management by providing an understanding of critical marketing theories and practices.  

 

Explore marketing on the global scale by examining foreign buying behavior and pricing models. Analyze the relationships between advertising, sales promotion, and public relations, and consider each of their roles in brand development.

Dive into the principles of consumer behavior to understand purchasing decisions and customer satisfaction. Learn how to conduct valuable market research.

 

Your education is one of your top selling points. Make sure you have the degree and the know-how you need to move onto the next level.

 

Get your master’s in marketing online at Strayer University and prove to employers that you have what it takes to make their business successful.

REQUEST INFORMATION

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