Your MBA in Marketing degree will give you the skills to:
- Create global marketing strategies
- Develop social media marketing strategies
- Apply marketing approaches to consumer behavior, recognizing the implication on marketing strategies
Your MBA in Marketing degree will give you the skills to:
|Next Start Date:||April 2|
|Courses to Complete:||10|
|Cost Per Course:||$2,940|
This course explores how business managers create global marketing strategies within a competitive environment. Key concepts presented include understanding the global cultural environment and buying behavior, marketing research and global marketing strategies related to products, pricing, and logistic.
Examine the formulation of integrated marketing communication strategies to achieve marketing objectives. Analyze the use of advertising, sales promotion, public relations, sponsorships and other communication resources to promote sales, position products, develop brand equity and support marketing actions. Examine the use of traditional and nontraditional media in the marketing mix.
Analyze the concepts and principles of consumer behavior in relation to marketing decision making. Examine the psychological processes of consumer decision making and how they impact purchasing decisions and customer satisfaction. Focus on consumer behavior and the different marketing approaches and their implications on marketing strategies.
Examine the concept of conducting marketing research projects to enable effective marketing decision making. Apply both qualitative and quantitative research techniques; questionnaire design; research design; different types of surveys and test marketing; and other aspects of the research process. Focus on designing and implementing a marketing research project.
The course is designed with a focus on accounting to meet the needs of managers and stresses the interpretation and uses of accounting information. The information presented in the course is designed for a user of accounting information instead of the preparer. Key concepts include financial statements and ratio analysis, uses of accounting information for decision-making and planning.
Learn to become a successful communicator, a key skill for upper and senior-management positions. This course will focus on the areas of clarity, confidence, persuasion and passion, teaching students how to apply these traits to both their spoken and written words, as well as posture and body language.
Analyze the interaction of individual, group and organizational dynamics that influence human behavior in business and determine appropriate management approaches to foster a productive work environment. Examine a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change. Receive a conceptual base for interpreting, assessing, and influencing human behavior in an organization.
Examine the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyze the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Exercise analytic, integrative and decision-making skills through the use of case analysis. Make decisions involving the core business functions, leadership challenges and global operations.
Apply relevant economic theory to develop a framework of analysis and techniques that you can use to decide how to allocate a firm’s scarce resources to achieve its objectives. Use economic analysis to support business strategy decisions that promote competitiveness in an environment of changing domestic and international market conditions, government regulations, trade policies and resource availability. Systematically analyze how global economic integration affects the production, input sourcing and pricing decisions of firms operating in different market structures.
Understand financial concepts and review the basic tools and strategies for making financial decisions. Measure and compare risks across investment opportunities. Analyze how organizations choose the set of securities they issue to raise capital from investors as well as how organizations form a capital structure. Examine how the choice of capital structure affects the value of the firm.
Examine and evaluate the legal environment and ethical challenges of management and organizations. Review approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership. Analyze the impact of management decisions, corporate governance and the leaders individual conduct on a business ability to meet its obligations to stakeholders. Evaluate alternative courses of action from an economic, legal and ethical perspective to ensure management meets corporate responsibilities to create wealth, obey the law and observe society's ethical standards. Examine the key elements of effective corporate governance, the predominate schools of ethical thought in relation to strategic management and the ethical consideration for global operations.
This course explores how business leaders can apply statistical thinking to improving business process and performance. The course presents concepts related to statistical thinking with a business environment, statistical tool and techniques and formalized statistical methods.
Apply the major elements of the marketing process, including domestic and foreign market assessment, strategic planning and the development of an effective marketing mix (product, price, promotion and distribution) to create customer value. Analyze key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies and the design of marketing channels (promotion and distribution). Examine the integration of marketing with other functions in a business organization.