Digital Entrepreneurship MBA

A STRAYER PARTNERSHIP WITH CHEDDAR

Strayer’s Digital Entrepreneurship MBA gives you a solid foundation for success in today’s increasingly digital business world. The entire curriculum is built on industry-relevant case studies and business readings selected by Jon Steinberg, Founder & CEO of Cheddar, and former President & COO of BuzzFeed.

FULL CLASSROOM DISCUSSIONS—VIRTUALLY— IN REAL TIME

Watch classes live or when it’s more convenient for you. Re-watch at any time.

During live lectures, you can ask your professor questions. Video conference with your professors and advisors, participate in weekly discussions by posting video responses, take and share photos relevant to your coursework —all from your phone.

Choose to let classmates know if you’re free for a study session, then receive notifications and speak securely with your classmates without exchanging phone numbers.

It’s true interactive learning for today.

Program Disclosure

AT-A-GLANCE

Winter Classes Start:

January 6

Courses to Complete:

12

Cost Per Course:

$2,985

Campuses Near You:
FIND MY CAMPUS

DIGITAL MBA SNEAK PEEK

Play Play

Jon Steinberg is the founder and CEO of Cheddar, a New Video Media Company sitting at the intersection of business news and culture. Prior to founding Cheddar, Jon was president and chief operating officer of BuzzFeed.

WRITE YOUR OWN SUCCESS STORY

Take your future into your own hands with a Strayer University MBA in entrepreneurship.

Strayer’s MBA in entrepreneurship focuses on creating and implementing innovative ideas in the digital space. Courses in digital startup management and digital media business operations provide you with the background to organize the financial and procedural operations of a budding digital business.

You’ll leave our program well-positioned to avoid some common entrepreneurial potholes because you will already have an excellent grasp of what’s to come.

Strayer’s program helps you apply HR management, sales, funding, and digital marketing strategies to the growth of your entrepreneurial project. We cover topics such as landscape analysis, production and launch, monetization, and feedback application.

Use your great ideas to fuel your own business. Contribute to a future that you control. You can be the visionary, the leader, the CEO.

Carve your own unique path through the exciting digital landscape with an MBA in entrepreneurship from Strayer University.

ONLINE MBA IN DIGITAL ENTREPRENEURSHIP COURSES

COURSES IN CONCENTRATION

  • BUS 523 - HIGH GROWTH DIGITAL STARTUP MANAGEMENT

    There’s a lot that goes into managing a high growth digital startup. This course will provide valuable information related to how to organize and grow the core financial and procedural operations of a digital business. Topics covered include an overview of people management, organizational design, sales, social media marketing, competition, funding methods, metrics, contracts/legal and when to sell a startup.

  • BUS 543 - DIGITAL BUSINESS OPERATIONS

    Day-to-day operations at a digital company are fast-paced. This course will provide an overview of the operational, sales and marketing skills specific to a digital business. Topics covered include digital platforms, industry trends, operating a distributed content company, analytics and optimization, video, social media management, digital advertising sales and client management/reporting.

  • BUS 553 - TECHNOLOGY AND PRODUCT MANAGEMENT

    You’ll need talent and technology to ensure that your digital business is a success. This course will provide an overview on how to develop and take digital software, a digital site, or a product to market. Topics covered include landscape analysis, product design and description, production, project management, launch, key metrics, monetization, fostering feedback, product improvement and business growth/development.

COURSES IN MAJOR

  • ACC 556 - Financial Accounting for Managers

    It takes funding to develop and grow a startup. This course will discuss methods to raise capital for a digital business. Topics covered include identifying key players, venture capitalists, negotiation, financing stages, convertible debt, the term sheet, the capitalization table, letters of intent and associated legal implications.

  • COM 510 - Business Communications: Using Social Media To Boost Your Personal Brand

    You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.

  • BUS 520 - Leadership and Organizational Behavior: Leadership, Grit & Bridging the Soft Skills Gap

    You are leading the way at your digital startup. This course introduces strategies to inspire, motivate and build soft skills, grit and resilience in your employees. Topics covered include talent development, fostering professionalism, followership, teamwork, grit, growth mindset, critical thinking and decision-making.

  • BUS 599 - Strategic Management: Think Like a CEO - Business Strategy and Building Competitive Advantage

    Learn to think like a digital business CEO. Discover how to create a strategy that builds competitive advantage, and lead your team to deliver it. Topics covered include strategic thinking, business strategy formulation, creating new markets, gaining competitive advantage, advertising, competing, business development and growth.

  • ECO 550 - Managerial Economics and Globalization

    This course demonstrates how the U.S. and global economies function and how they impact your digital business. Topics covered include the power of markets, economic incentives, productivity and human capital, financial markets, government and political influence, the Federal Reserve, trade, and globalization. It will also get into the impact of technical advances such AI, robotics, automation and their related implications for the unscaled economy of the future.

  • FIN 534 - Financial Management: From Wall Street To Board Room

    Understanding financial concepts from board room basics to Wall Street wisdom is crucial at your digital startup. This course will provide an overview of key financial principles, statements and reports. Topics covered include financial concepts and analysis, the stock market, mergers and acquisitions, and financial statement development and evaluation as well ast FinTech topics such as blockchain, AI and cryptocurrency.

  • LEG 500 - Law, Ethics, and Corporate Governance

    Understand how to apply ethics and evaluate the legal environment when making business decisions in the Digital Age. This course reviews approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership at a digital startup. Learners will analyze the impact of management decisions, corporate governance and the leader's individual conduct on a digital business's ability to protect its business and meet its obligations to stakeholders.

  • MAT 510 - Business Statistics: Statistics For Strategic Decision Making

    It’s all about the numbers. This course provides an overview of data analytics and statistics using tools such as Excel to make strategic business decisions. Topics covered include Key Performance Indicators, storytelling with data, Excel basics, data analysis, statistical concepts, and dashboards/business decision making using analytics.

  • MKT 500 - Marketing Management: Marketing And PR In The 21st Century

    As a digital entrepreneur, you’re never far from marketing. This course will delve into creating marketing and PR strategies to grow your digital business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media and creating a buzz. An overview of SEO, analytics, ROMI and formulating marketing and public relations plans will be included as well.

OTHER MASTER OF BUSINESS ADMINISTRATION CONCENTRATIONS

EXPAND YOUR OPTIONS

Each online Master of Business Administration concentration can provide you with skills you’ll be able to apply immediately. You may want to explore these other Master of Business Administration concentrations.

Master of Business Administration

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