A STRAYER PARTNERSHIP WITH CHEDDAR

Strayer’s Digital Entrepreneurship MBA gives you a solid foundation for success in today’s increasingly digital business world. The entire curriculum is built on industry-relevant case studies and business readings selected by Jon Steinberg, Founder & CEO of Cheddar, and former President & COO of BuzzFeed.

FULL CLASSROOM DISCUSSIONS—VIRTUALLY— IN REAL TIME

Watch classes live or when it’s more convenient for you. Re-watch at any time.

During live lectures, you can ask your professor questions. Video conference with your professors and advisors, participate in weekly discussions by posting video responses, take and share photos relevant to your coursework —all from your phone.

Choose to let classmates know if you’re free for a study session, then receive notifications and speak securely with your classmates without exchanging phone numbers.

It’s true interactive learning for today.

Program Disclosure

AT-A-GLANCE

Winter Classes Start:

January 6

Courses to Complete:

12

Cost Per Course:

$2,985

Campuses Near You:
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DIGITAL MBA SNEAK PEEK

Play Play

Jon Steinberg is the founder and CEO of Cheddar, a New Video Media Company sitting at the intersection of business news and culture. Prior to founding Cheddar, Jon was president and chief operating officer of BuzzFeed.

ONLINE MBA IN DIGITAL ENTREPRENEURSHIP COURSES

COURSES IN CONCENTRATION

  • BUS 523 - HIGH GROWTH DIGITAL STARTUP MANAGEMENT

    There’s a lot that goes into managing a high growth digital startup. This course will provide valuable information related to how to organize and grow the core financial and procedural operations of a digital media business. Topics covered include an overview of people management, organizational design, sales, social media marketing, competition, funding methods, metrics, contracts/legal, and when to sell a startup.

  • BUS 543 - DIGITAL MEDIA BUSINESS OPERATIONS

    Day to day operations at a digital media company are fast-paced. This course will provide an overview of the operational, sales, and marketing skills specific to a digital media business. Topics covered include digital media platforms, industry trends, operating a distributed media company, analytics and optimization, video, social media management, digital advertising sales, and client management/reporting.

  • BUS 553 - TECHNOLOGY AND PRODUCT MANAGEMENT

    You’ll need talent and technology to ensure that your digital media business is a success. This course will provide an overview on how to develop and take digital software, a media site, or a product to market. Topics covered include landscape analysis, product design and description, production, project management, launch, key metrics, monetization, fostering feedback, product improvement and business growth/development.

COURSES IN MAJOR

  • ACC 556 - Financial Accounting for Managers

    The course is designed with a focus on accounting to meet the needs of managers and stresses the interpretation and uses of accounting information. The information presented in the course is designed for a user of accounting information instead of the preparer. Key concepts include financial statements and ratio analysis, uses of accounting information for decision-making and planning.

  • COM 510 - Business Communications

    Learn to become a successful communicator, a key skill for upper and senior-management positions. This course will focus on the areas of clarity, confidence, persuasion and passion, teaching students how to apply these traits to both their spoken and written words, as well as posture and body language.

  • BUS 520 - Leadership and Organizational Behavior

    Analyze the interaction of individual, group and organizational dynamics that influence human behavior in business and determine appropriate management approaches to foster a productive work environment. Examine a variety of theories, models and strategies used to understand motivation and individual behavior, decision making, the dynamics of groups, work teams, communication, leadership, power and politics, conflict resolution, work design, organizational structure and culture, and managing change. Receive a conceptual base for interpreting, assessing, and influencing human behavior in an organization.

  • BUS 599 - Strategic Management

    Examine the strategic management process and implementation of successful business strategies in the highly competitive and dynamic global environment. Analyze the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. Exercise analytic, integrative and decision-making skills through the use of case analysis. Make decisions involving the core business functions, leadership challenges and global operations.

  • ECO 550 - Managerial Economics and Globalization

    Apply relevant economic theory to develop a framework of analysis and techniques that you can use to decide how to allocate a firm's scarce resources to achieve its objectives. Use economic analysis to support business strategy decisions that promote competitiveness in an environment of changing domestic and international market conditions, government regulations, trade policies and resource availability. Systematically analyze how global economic integration affects the production, input sourcing and pricing decisions of firms operating in different market structures.

  • FIN 534 - Financial Management

    Understand financial concepts and review the basic tools and strategies for making financial decisions. Measure and compare risks across investment opportunities. Analyze how organizations choose the set of securities they issue to raise capital from investors as well as how organizations form a capital structure. Examine how the choice of capital structure affects the value of the firm.

  • LEG 500 - Law, Ethics, and Corporate Governance

    Examine and evaluate the legal environment and ethical challenges of management and organizations. Review approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership. Analyze the impact of management decisions, corporate governance and the leaders individual conduct on a business ability to meet its obligations to stakeholders. Evaluate alternative courses of action from an economic, legal and ethical perspective to ensure management meets corporate responsibilities to create wealth, obey the law and observe society's ethical standards. Examine the key elements of effective corporate governance, the predominate schools of ethical thought in relation to strategic management and the ethical consideration for global operations.

  • MAT 510 - Business Statistics

    This course explores how business leaders can apply statistical thinking to improving business process and performance. The course presents concepts related to statistical thinking with a business environment, statistical tool and techniques and formalized statistical methods.

  • MKT 500 - Marketing Management

    Apply the major elements of the marketing process, including domestic and foreign market assessment, strategic planning and the development of an effective marketing mix (product, price, promotion and distribution) to create customer value. Analyze key marketing concepts, such as consumer/business buying behavior, market research, brand management, product development, pricing strategies and the design of marketing channels (promotion and distribution). Examine the integration of marketing with other functions in a business organization.

WRITE YOUR OWN SUCCESS STORY

Take your future into your own hands with a Strayer University MBA in entrepreneurship.

Strayer’s MBA in entrepreneurship focuses on creating and implementing innovative ideas in the digital space. Courses in digital startup management and digital media business operations provide you with the background to organize the financial and procedural operations of a budding digital business.

You’ll leave our program well-positioned to avoid some common entrepreneurial potholes because you will already have an excellent grasp of what’s to come.

Strayer’s program helps you apply HR management, sales, funding, and digital marketing strategies to the growth of your entrepreneurial project. We cover topics such as landscape analysis, production and launch, monetization, and feedback application.

Use your great ideas to fuel your own business. Contribute to a future that you control. You can be the visionary, the leader, the CEO.

Carve your own unique path through the exciting digital landscape with an MBA in entrepreneurship from Strayer University.

OTHER MASTER OF BUSINESS ADMINISTRATION CONCENTRATIONS

EXPAND YOUR OPTIONS

Each online Master of Business Administration concentration can provide you with skills you’ll be able to apply immediately. You may want to explore these other Master of Business Administration concentrations.

Master of Business Administration

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